Bachelor of Science in Marketing

Today’s consumers have the “world at their fingertips,” literally. How can a business stay relevant? How can it adequately reach its target audience? Effective marketing is critical for businesses that want to be top of mind.

With ACU’s online Bachelor of Science in Marketing program, you will focus on the principles and strategies for business marketing. You will learn about consumer behavior while also obtaining a deep understanding of the economic, legal, and social environment of global business. With advancing technology continually opening tremendous opportunities in innovation, you will gain the ability to evaluate, deploy, and use changing technologies to maximize value to all stakeholders.

The Bachelor of Science in Marketing degree is offered through a partnership between the College of Business Administration and the College of Graduate and Professional Studies. ACU’s College of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB International) , the nation's top accreditation body for schools of business.

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Meet the Program Director

Mark Phillips is a Professor of Management Sciences at Abilene Christian University. A faculty member since 2004, Mark earned an undergraduate degree from ACU, a Master’s from Purdue University, and a Ph.D. from Oklahoma State University. Prior to taking on his role as Program Director, he served for five years as Chair of the Department of Management Sciences in the College of Business Administration. He has extensive experience using educational technology in both online and face-to-face classes, and has designed and taught multiple online courses over the last decade. He has lived a total of more than a year of his life outside the United States, most recently as a faculty member at ACU’s site in Leipzig, Germany in the fall of 2019.

Mark Philips

What can you do after graduation?

  • Marketing Manager
  • Sales Representative
  • Brand/Product Manager
  • Public Relations Specialist
  • Market Research Analyst
  • Social Media Manager
  • Data Analyst

Admission Requirements

ACU’s online undergraduate programs are intended for non-traditional students interested in gaining a bachelor’s degree in an online modality. 

To be considered for admission:

  • Students must see that the College of Graduate and Professional Studies receives the following:
  • Completed “Online Undergraduate Program” application accompanied by a non-refundable processing fee.  
  • Official transcripts of all previous academic work. 
  • Students are not required to submit ACT or SAT test scores.
Man smiling and looking at the camera.

Graduation Requirements

Students must earn a 2.5 GPA or higher for all courses taken at ACU and at least a “C” in each business course.

Degree Highlights




Required Hours

Major requirements: 48 credit hours

Electives: 16 credit hours

Total required: 120 credit hours

University requirements: 56 credit hours

Example Coursework

MKTG 320 Principles of Marketing

MKTG 342 Consumer Behavior

MGMT 390 Innovation

MKTG 388 Digital Marketing


School of Undergraduate Studies and College of Business Administration

Upcoming Start Dates

January 12, 2021

March 9, 2021