Bachelor of Business Administration in Marketing

Rise to the top of a competitive field with an ACU marketing degree and build your brand.

In today’s competitive marketplace, the need for businesses and organizations to connect with consumers in a meaningful way is crucial. That’s where marketing comes in, and there are more platforms and tools than ever before. Career opportunities in this field are diverse; maybe you want to develop and implement multi-platform campaigns, or perhaps you want to conduct or analyze market research or manage a digital marketing campaign.

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Marketing students and professor at the olympic committee in 2013

Why study marketing at ACU?

As an ACU marketing student, you will have the opportunity to participate in a variety of productive learning experiences, such as working for the student-run marketing research firm or consulting projects for real-world organizations in your classes. An ACU marketing degree focuses on the principles and strategies for business marketing. You’ll not only learn about consumer behavior and market research, but you will also gain an understanding of accounting, economics and management. The College of Business and Technology program will help you develop analytical, technical and creative skills, preparing you for a career in this ever-changing industry.

What can you do after graduation?

  • Advertising Sales Agent
  • Market Research Analyst
  • Editor
  • Sales Management
  • Marketing Management
  • Social Media Management
  • Fundraising Manager
  • Public Relations Specialist
  • Marketing Consultant
  • Operations Manager
Professor Ryan Jessup posing for his spotlight story

Jessup challenges students to ‘real world’ research

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Experiential learning opportunities

Experiential learning brings the classroom to life through immersive, real-world opportunities. Unique immersive experiences such as our student-run marketing research firm, Springboard elevator pitch and internships allow students to build their resumes, learn about career opportunities and build critical skills for success in the marketplace.  ACU’s College of Business and Technology offers numerous diverse and relevant learning opportunities including:

  • Springboard Idea ChallengeI
    • If you are interested in starting your own business, or making your software idea a successful business venture, participating in the Springboard Ideas Challenge is a great place to start.
  • Enactus
    • Join Enactus, a world-wide community of student, academic and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better more sustainable world.
  • Venture Out
    • As a business student, one of your first projects will be an exciting team-based business simulation where you will learn firsthand the ins and outs of bringing a product to market.


ACU’s College of Business Administration educates business and technology professionals for Christian service and leadership throughout the world. The college offers AACSB and ABET accredited programs, including nine undergraduate business and technology majors, four minors, a Master of Accountancy, and two online graduate programs (an MBA and a Master of Science in Management). The college includes two centers (Griggs Center for Entrepreneurship and Philanthropy and Lytle Center for Faith and Leadership) and three academic units (Accounting and Finance Department, Management Sciences Department and School of Information Technology and Computing), in addition to our partnership with ACU-Dallas to deliver online business education.

Degree Details


Entrepreneurship and Philanthropy (MGMT-EP)

Human Resource Management (MGMT-HR)

International Business, MS (MGMT-INBS)

Business Leadership (MGMT-BABL)

Business Process Management (MGMT-BABP)

Required Hours

*Based on track selection

University Requirements: 56 credit hours + Major Requirements: 63 credit hours + Electives: 9 credit hours = Total Required: 128 credit hours*

Example Coursework


Cost Per Credit Hour


app deadlines

National Candidates: May 1st

Early Action: November 1st

Regular: February 1st

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