Bachelor of Science in Advertising and Public Relations

Whether you have your sights set on the agencies of Madison Avenue or the businesses of main street America, ACU’s Bachelor of Science in Advertising and Public Relations will prepare you for an exciting communications career.

Whether you have your sights set on the agencies of Madison Avenue or the businesses of main street America, ACU’s Bachelor of Science in Advertising and Public Relations will prepare you for an exciting communications career.

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Mission

The mission of the Journalism and Mass Communication Department is to engage students in critical and creative thinking in the classroom, in the laboratory, and through mentoring relationships, leading them to become exceptional, ethical and agile communicators in a rapidly changing media environment, embracing technology, valuing diversity and embodying Christ-centered service.

BS in Advertising/Public Relations

B.S. in Advertising/Public Relations Degree Details

These are the important details you will need to keep in mind as you prepare your application and degree plan. 

Required Hours

University Requirements: 56 credit hours + Major Requirements: 67 credit hours + Minor Requirements: 18 credit hours + Electives: 5 credit hours = Total Required: 128 credit hours 

Example Coursework

Communication Design

Ad/PR Campaigns

Public Relations Writing

Advertising Creativity and Copywriting 

Minor Available

Yes 

Department

Journalism and Mass Communication

Application Deadlines

Early Bird: Nov. 1 

Regular: Feb. 1 

National Candidates: May 1

Curriculum

Bachelor of Science in Advertising/Public Relations

The advertising and public relations program provides a holistic approach to integrated marketing communications, including tactics for the creation and implementation of advertising, public relations and digital media techniques. You will be equipped with the skills, experience and cutting-edge technology training to propel you to success in this exciting and rapidly changing field.

Careers

The B.S. in Advertising/Public Relations offers a wide range of exciting careers, including: 

  • Copywriter
  • Social and interactive media manager
  • Publicist
  • Advertising and public relations manager
  • Marketing and media manager
  • Communications director
  • Public relations specialist
  • Event planner

Journalism and mass communications students have access to many hands-on learning and professional development opportunities including:

  • Morris+Mitchell (student-run ad/PR agency)
  • 99 West (student-run multimedia firm)
  • Student media – radio, TV, print/online newspaper
  • Public Relations Society of America student chapter
  • American Advertising Federation chapter

The Department of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication.

Facts and Outcomes