Our online degree programs are designed for busy working adults just like you – intentionally structured to allow you to balance work, life and other commitments. As a student of ACU Online, you are part of a vibrant, virtual, Christ-centered community.
Our Locked-In Tuition program guarantees you’ll pay the same price for your entire undergraduate degree.
About the Program
With ACU’s online Bachelor of Science in Marketing program, you will focus on the principles and strategies for business marketing. You will learn about consumer behavior while also obtaining a deep understanding of the economic, legal, and social environment of global business. With advancing technology continually opening tremendous opportunities in innovation, you will gain the ability to evaluate, deploy, and use changing technologies to maximize value to all stakeholders.
All the Details on Your Degree
The Bachelor of Science in Marketing degree is offered through a partnership between the College of Business Administration and the College of Graduate and Professional Studies. ACU’s College of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB International), the nation’s top accreditation body for schools of business.
Total: 120 hours
University Requirements: 56 hours
Major: 64 hours (16 hours in electives)
Principles of Marketing
Upcoming Start Dates
March 8, 2022
May 3, 2022
Common Job Titles
Public Relations Specialist
Market Research Analyst
Social Media Manager
The Analytics concentration covers general business and marketing concepts as well as more quantitative topics including data mining and analytics. Students completing this concentration will be equipped for careers in data science and similar roles.
The General concentration covers all areas of marketing and sales, including topics like consumer behavior, personal selling, online marketing, and global strategy. Students completing this concentration will be broadly prepared for a career in numerous aspects of marketing.
Meet the Program Director
Mark Phillips is Professor of Management Sciences at Abilene Christian University. A faculty member since 2004, Mark earned an undergraduate degree from ACU, a Master’s from Purdue University, and a Ph.D. from Oklahoma State University. Prior to taking on his role as Program Director, he served for five years as Chair of the Department of Management Sciences in the College of Business Administration. He has extensive experience using educational technology in both online and face-to-face classes, and has designed and taught multiple online courses over the last decade. He has lived a total of more than a year of his life outside the United States, most recently as a faculty member at ACU’s site in Leipzig, Germany in the fall of 2019.
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