Bachelor of Science in Marketing

Today’s consumers have the “world at their fingertips,” literally. How can a business stay relevant? How can it adequately reach its target audience? Effective marketing is critical for businesses that want to be top of mind.

Today’s consumers have the “world at their fingertips,” literally. How can a business stay relevant? How can it adequately reach its target audience? Effective marketing is critical for businesses that want to be top of mind.

Main Content

Learn More

Our online degree programs are designed for busy working adults just like you – intentionally structured to allow you to balance work, life and other commitments. As a student of ACU Online, you are part of a vibrant, virtual, Christ-centered community.

Introducing
Locked-In Tuition.

Our Locked-In Tuition program guarantees you’ll pay the same price for your entire undergraduate degree.

About the Program

Bachelor of Science in Marketing

With ACU’s online Bachelor of Science in Marketing program, you will focus on the principles and strategies for business marketing. You will learn about consumer behavior while also obtaining a deep understanding of the economic, legal, and social environment of global business. With advancing technology continually opening tremendous opportunities in innovation, you will gain the ability to evaluate, deploy, and use changing technologies to maximize value to all stakeholders.

Program Structure

All the Details on Your Degree

The Bachelor of Science in Marketing degree is offered through a partnership between the College of Business Administration and the College of Graduate and Professional Studies. ACU’s College of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB International), the nation’s top accreditation body for schools of business.

Tracks

Analytics
General

Required Hours

Total: 120 hours
University Requirements: 56 hours
Major: 64 hours (16 hours in electives)

Example Coursework

Principles of Marketing
Consumer Behavior
Innovation
Digital Marketing

Upcoming Start Dates

May 4, 2021
June 29, 2021

Common Job Titles

Marketing Manager
Sales Representative
Brand/Product Manager
Public Relations Specialist
Market Research Analyst
Social Media Manager
Data Analyst

Meet the Program Director

Mark Phillips, Bachelor of Science in Management, Bachelor of Science in Marketing

Mark Phillips is Professor of Management Sciences at Abilene Christian University. A faculty member since 2004, Mark earned an undergraduate degree from ACU, a Master’s from Purdue University, and a Ph.D. from Oklahoma State University. Prior to taking on his role as Program Director, he served for five years as Chair of the Department of Management Sciences in the College of Business Administration. He has extensive experience using educational technology in both online and face-to-face classes, and has designed and taught multiple online courses over the last decade. He has lived a total of more than a year of his life outside the United States, most recently as a faculty member at ACU’s site in Leipzig, Germany in the fall of 2019.

Spotlight

What-Can-You-Do-with-Marketing

What Can You Do With a Marketing Degree?

In the digital world, marketing professionals are becoming even more important. Here’s a closer look at the opportunities available with a marketing degree.

Read More
This team brings great ideas to the table

4 Essential Tools Professionals Use to Improve Workplace Performance

From visualization to empathy, a variety of tools help today’s professionals succeed in the modern workplace. In our latest blog post, learn the 4 essential tools professionals use to improve workplace performance.

Read More
leaders shaking hands

What It Means to Be a Christian Business Leader

No matter what you do for a living, you’ve likely been challenged on the job. When you combine your faith and your work, you’ll have the strength to make it through. Read more about what it means to be a Christian business leader.

Read More
Presentation and collaboration by business people, Bachelor of Science in Marketing

ACU’s online undergraduate programs are intended for non-traditional students interested in gaining a bachelor’s degree in an online modality.

To be considered for admission, students must:

  • Be a high school graduate OR matriculate from institutions with an articulation agreement with ACU.
  • Complete the online program application accompanied by a non-refundable processing fee.
  • Submit official transcripts of all previous academic work.

Students are not required to submit ACT or SAT test scores.

Graduation Requirements: Students must earn a 2.5 GPA or higher for all courses taken at ACU and at least a “C” in each business course.

 

ACU’s College of Business Administration is accredited by the Association to Advance Collegiate Schools of Business International (AACSB), the highest accreditation body for schools of business.

  • Of the more than 2,000 institutions in the world offering business degrees, only 5% have earned AACSB accreditation.
  • ACU’s College of Business is one of two business programs affiliated with the Churches of Christ that is AACSB accredited.
  • ACU’s College of Business is one of seven programs among more than 100 institutions in the Council for Christian Colleges & Universities (CCCU) that has achieved this level of academic distinction.
  • Of the 40+ private schools of business in the state of Texas, ACU is one of only nine achieving this accreditation.