Bachelor of Science in Applied Communication

Not sure you have the key skills today’s employers seek? Gain the professional skills you need to advance in a modern workforce.

Not sure you have the key skills today’s employers seek? Gain the professional skills you need to advance in a modern workforce.

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Our online degree programs are designed for busy working adults just like you – intentionally structured to allow you to balance work, life and other commitments. As a student of ACU Online, you are part of a vibrant, virtual, Christ-centered community.

Locked-In Tuition

Locked-In Tuition.

Our Locked-In Tuition program guarantees you’ll pay the same price for your entire undergraduate degree.

About the Program

With ACU’s online Bachelor of Science in Applied Communication program, you will learn skills that are vital to the job market: problem-solving, team building, message crafting, and leadership. Graduate with real-world examples in hand — during your program, you’ll create an e-portfolio of work that you can share with future employers.

Program Structure

All the details on your degree

The Organizational Change track provides cutting-edge understanding and experience in change management vital for today’s leaders. The Healthcare Communication track focuses on tools in leadership, crisis management, and organizational analysis to be an effective leader in the healthcare industry.


Healthcare Communication
Organizational Change

Required Hours

Total: 120 hours
University Requirements: 56 hours
Major: 64 hours (up to 22 hours in electives)

Example Coursework

Health Communication
Executing Organizational Change
Crisis Management in Organizations

Upcoming Start Dates

June 29, 2021
August 24, 2021

Common Job Titles

Change Management Specialist Communications Coordinator
Health Educator
Non-profit Director
Public Affairs Officer
Public Health Communication Specialist
Training and Development Manager

Meet the Program Director

Dr. Dena Counts, Bachelor of Science in Organizational Leadership

Dr. Dena Counts, Bachelor of Science in Applied Communication

Dr. Dena Counts is an assistant professor and the program director for two programs – the online Bachelor of Science in Applied Communication and the online Bachelor of Science in Organizational Leadership. Dena received her bachelor’s and master’s degrees in Communication from ACU. After working in the fields of fundraising, consulting, training, and human resources, Dena returned to ACU where she has served in multiple roles during the past 12 years. Dena received her doctorate in Organizational Leadership through ACU Online in 2019. Dena loves the challenge of teaching online and she is continually looking to improve learning and communication strategies for the online student.



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ACU’s online undergraduate programs are intended for non-traditional students interested in gaining a bachelor’s degree in an online modality.

To be considered for admission, students must:

  • Be a high school graduate OR matriculate from institutions with an articulation agreement with ACU.
  • Complete the online program application accompanied by a non-refundable processing fee.
  • Submit official transcripts of all previous academic work.

Students are not required to submit ACT or SAT test scores.

Graduation Requirements: Students must earn a 2.0 GPA or higher to meet graduation requirements and complete at least 33 advanced hours.

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Abilene Christian University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, master’s and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Ga. 30033-4097 or call 404-679-4500 for questions about the accreditation of ACU.

Abilene Christian University enjoys a strong national reputation as one of the leading private Christian universities in the west and southwest, indicated by various ratings (such as U.S. News and World Report and other reports).