Bachelor of Science in Applied Communication 

Not sure you have the key skills today’s employers seek? Gain the professional skills you need to advance in a modern workforce.

With ACU’s online Bachelor of Science in Applied Communication program, you will learn skills that are vital to the job market: problem-solving, team building, message crafting, and leadership. You can pick from two tracks — Organizational Change or Healthcare Communication. The Organizational Change track provides cutting-edge understanding and experience in change management vital for today’s leaders. The Healthcare Communication track focuses on tools in leadership, crisis management, and organizational analysis to be an effective leader in the healthcare industry.

Graduate with real-world examples in hand — during your program, you'll create an e-portfolio of work that you can share with future employers.

Apply Now Open House Webinar
Request Information
Request Information
Request Information
Request Information

Meet the Program Director

Dr. Dena Counts is an assistant professor and the program director for two programs - the online B.S. in Applied Communication and the online B.S. in Organizational Leadership.  Dena received her bachelor’s and master’s degrees in Communication from ACU.  After working in the fields of fundraising, consulting, training, and human resources, Dena returned to ACU where she has served in multiple roles during the past 12 years. Dena received her doctorate in Organizational Leadership through ACU Online in 2019. Dena loves the challenge of teaching online and she is continually looking to improve learning and communication strategies for the online student.

Dena Counts

Degree Highlights


Organizational Change

Healthcare Communication

Required Hours

University Requirements/General: 56 credit hours

Major requirements: 64 credit hours (up to 22 hours in electives)

Total required: 120 credit hours

Example Coursework

COMO 460 Health Communication

COMO 475 Persuasion

APCO 421 Executing Organizational Change

COMO 408 Crisis Management in Organizations


School of Undergraduate Studies

Upcoming Start Dates

January 12, 2021

March 9, 2021

What can you do after graduation?

  • Change Management Specialist 
  • Communications Coordinator
  • Health Educator
  • Non-profit Director
  • Public Affairs Officer
  • Public Health Communication Specialist
  • Training and Development Manager

Admission Requirements

ACU’s online undergraduate programs are intended for non-traditional students interested in gaining a bachelor’s degree in an online modality.

To be considered for admission, students must:

  • Complete the “Online Undergraduate Program” application accompanied by a non-refundable processing fee.
  • Submit official transcripts of all previous academic work.

Students are not required to submit ACT or SAT test scores.

Graduation Requirements
Students must earn a 2.0 GPA or higher to meet graduation requirements and complete at least 33 advanced hours.