What can you do after graduation?
- Social and Interactive Media Manager
- Advertising and Public Relations Manager
- Marketing and Media Manager
- Communications Director
- Public Relations Specialist
- Event Planner
The first big-budget ad campaign – $11,000 for Ivory Soap – launched in 1882. A lot has changed in two centuries, but the foundation is still the same: communicate your brand’s message in a compelling and strategic way.
Whether you have your sights set on the agencies of Madison Avenue or the businesses of Main Street America, the bachelor of science in advertising and public relations at Abilene Christian University will prepare you for an exciting communications career.
The advertising and public relations program provides a holistic approach to integrated marketing communications, including tactics for the creation and implementation of advertising, public relations and digital media techniques. This 128-credit-hour degree program equips majors with the skills, experience and cutting-edge technology training that will propel them to success in this exciting and rapidly-changing field.
Advertising/Public Relations, BS (JAPR)
University Requirements: 56 credit hours + Major Requirements: 67 credit hours + Minor Requirements: 18 credit hours + Electives: 5 credit hours = Total Required: 128 credit hours
Public Relations Writing
Advertising Creativity and Copywriting
Journalism and Mass Communication
Early Bird: November 1st
Regular: February 1st
National Candidates: My 1st