Bachelor of Business Administration in Marketing

In today’s competitive marketplace, the need for businesses and organizations to connect with consumers in a meaningful way is crucial. That’s where marketing comes in, and more platforms and tools are available to reach consumers than ever before. With ACU’s B.B.A in marketing, you’ll rise to the top of a highly competitive field as you build your unique brand.

In today’s competitive marketplace, the need for businesses and organizations to connect with consumers in a meaningful way is crucial. That’s where marketing comes in, and more platforms and tools are available to reach consumers than ever before. With ACU’s B.B.A in marketing, you’ll rise to the top of a highly competitive field as you build your unique brand.

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Are you ready for the challenge?

Career opportunities in this field are diverse. Maybe you want to develop and implement multi-platform campaigns, or perhaps you want to conduct or analyze market research or manage a digital marketing campaign. ACU will prepare you for all of these and more.

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Why study marketing at ACU?

Olympic committee group photo

As an ACU marketing student, you will have the opportunity to participate in a variety of hands-on learning experiences, such as working for the student-run marketing research firm or consulting projects for real-world organizations in your classes. An ACU marketing degree focuses on the principles and strategies for business marketing. You’ll not only learn about consumer behavior and market research, but you will also gain an understanding of accounting, economics and management. The College of Business marketing program will help you develop analytical, technical and creative skills, preparing you for a career in this ever-changing industry.

Program Structure

Bachelor of Business Administration in Marketing

These are the important details you will need to keep in mind as you prepare your application and degree plan.

Tracks

Entrepreneurship and Philanthropy (MGMT-EP)
Human Resource Management (MGMT-HR)
International Business, MS (MGMT-INBS)
Business Leadership (MGMT-BABL)
Business Process Management (MGMT-BABP)

Required Hours

University Requirements: 56 credit hours + Major Requirements: 63 credit hours + Electives: 9 credit hours = Total Required: 128 credit hours*

*Based on track selection

Cost Per Credit Hour

70

Department

Management Sciences

Application Deadlines

National Candidates: May 1
Early Action: Nov. 1
Regular: Feb. 1

Experiential Learning

Experiential learning brings the classroom to life through immersive, real-world opportunities. Unique immersive experiences such as our student-run marketing research firm, Springboard elevator pitch and internships will allow you to build your resume, learn about career opportunities and build critical skills for success in the marketplace.  ACU’s College of Business and Technology offers diverse and relevant learning opportunities, including:

  • Springboard Idea Challenge
    • If you are interested in starting your own business, or making your software idea a successful venture, the Springboard Ideas Challenge is a great place to start.
  • Enactus
    • Join Enactus, a worldwide community of student, academic and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better, more sustainable world.
  • Venture Out
    • As a business student, one of your first projects will be an exciting team-based business simulation where you will learn firsthand the ins and outs of bringing a product to market.

Opportunities

Ryan Jessup

What can you do after graduation?

  • Advertising sales agent
  • Market research analyst
  • Editor
  • Sales management
  • Marketing management
  • Social media management
  • Fundraising manager
  • Public relations specialist
  • Marketing consultant
  • Operations manager

Ryan Jessup (left) challenges students to real-world research

Learn more about Jessup

ACU’s College of Business Administration educates business and technology professionals for Christian service and leadership throughout the world. The college offers AACSB- and ABET-accredited programs, including nine undergraduate business and technology majors, four minors, a Master of Accountancy, and two online graduate programs (an MBA and a Master of Science in Management). The college includes two centers (Griggs Center for Entrepreneurship and Philanthropy and Lytle Center for Faith and Leadership) and three academic units (Accounting and Finance Department, Management Sciences Department, and School of Information Technology and Computing), in addition to our partnership with ACU Dallas to deliver online business education.

Facts & Outcomes