In today’s competitive marketplace, the need for businesses and organizations to connect with consumers in a meaningful way is crucial. That’s where marketing comes in -- and there are more platforms and tools than ever before. Career opportunities in this field are diverse -- they can be creative, analytical or both. Maybe you want to develop and implement multi-platform campaigns, or perhaps you want to conduct or analyze market research.
An ACU marketing degree focuses on the principles and strategies for business marketing; you’ll not only learn about consumer behavior and market research, but you will also gain an understanding of accounting, economics, and management.
|Credit hours||University Requirements: 56 credit hours
+ Major Requirements: 63 credit hours
+ Electives: 9 credit hours
= Total Required: 128 credit hours*
*Based on track selection
|School/College||College of Business Administration|
You’ll take courses such as:
College of Business Administration students, including marketing majors, can participate in a number of relevant learning and networking activities including: