Creative meeting

Advertising/Public Relations (BS)

Create and share brand stories.

The first newspaper ad appeared in 1704 and the first big-budget ad campaign -- $11,000 for Ivory Soap -- launched in 1882. A lot has changed in two centuries, but the foundation is still the same: communicate your brand’s message in a compelling and strategic way.

Whether you have your sights set on the agencies of Madison Avenue or the businesses of Main Street America, the Bachelor of Science in advertising and public relations at ACU will prepare you for an exciting communications career.

Our program provides a holistic approach to integrated marketing communications, including tactics for the creation and implementation of advertising, public relations and digital media techniques. We strongly believe in the value of real-world experiences to complement classroom learning, so all students are required to test their skills and knowledge through an internship.

Program Overview

Credit hours 72
Concentrations N/A
Department Journalism and Mass Communication
School/College College of Arts and Sciences

Coursework

You’ll take courses such as:

  • Communication Design
  • Ad/PR Campaigns
  • Public Relations Writing
  • Advertising Creativity and Copywriting
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What can you do after graduation?

  • Copywriter
  • Social and Interactive Media Manager
  • Publicist
  • Event Planner
  • Marketing and Media Manager
  • Communications Director
  • Public Relations Specialist
  • Advertising and Public Relations Manager
Creative directors at work
Professor with students

Experiential Learning Opportunities

Journalism and mass communications students have access to many hands-on learning and professional development opportunities including:

  • Morris+Mitchell (student-run ad/PR agency)
  • 99 West (student-run multimedia firm)
  • Student media - radio, TV, print/online newspaper
  • Public Relations Society of America student chapter
  • American Advertising Federation chapter

About the Department of Journalism and Mass Communication

Journalism students collaborating

The Department of Journalism and Mass Communication at ACU promotes a curriculum that is message-focused, technology-driven and committed to convergence in order to prepare students for a career in contemporary media.

In addition to its five majors, the department offers minors in digital media, advertising/public relations, journalism or media studies; and, in conjunction with other departments, a journalism teacher certification and interdisciplinary graphic design/advertising degree is available.

The College of Arts and Sciences offers a broad spectrum of programs in the arts, humanities, mathematics, and behavioral and natural sciences. Since most of ACU’s core curriculum is housed here, every student, regardless of major, passes through the College of Arts and Sciences.

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Ready to Be a Part?

We’re eager to see not only what you can accomplish with an ACU education, but how your unique perspective can enrich your fellow classmates and ACU as a whole.