The first newspaper ad appeared in 1704 and the first big-budget ad campaign -- $11,000 for Ivory Soap -- launched in 1882. A lot has changed in two centuries, but the foundation is still the same: communicate your brand’s message in a compelling and strategic way.
Whether you have your sights set on the agencies of Madison Avenue or the businesses of Main Street America, the Bachelor of Science in advertising and public relations at ACU will prepare you for an exciting communications career.
Our program provides a holistic approach to integrated marketing communications, including tactics for the creation and implementation of advertising, public relations and digital media techniques. We strongly believe in the value of real-world experiences to complement classroom learning, so all students are required to test their skills and knowledge through an internship.
|Credit hours||University Requirements: 56 credit hours
Major Requirements: 67 credit hours
Minor Requirements: 18 credit hours
Electives: 5 credit hours
Total Required: 128 credit hours
|Department||Journalism and Mass Communication|
|School/College||College of Arts and Sciences|
You’ll take courses such as:
Journalism and mass communications students have access to many hands-on learning and professional development opportunities including: