Directly prior to his current position at Apple, Couch was the Chairman and Chief Executive Officer of DoubleTwist Inc, a leading provider of genomic information and bioinformatics analysis technologies which made headlines as the first company to provide a comprehensive annotation of the human genome. The year before joining DoubleTwist, he was Executive in Residence for Mayfield Fund, where he provided strategic planning, management and technology advice to high technology companies.
Couch began his professional career in 1972 as a software engineer at Hewlett-Packard, and held various software management positions at Hewlett-Packard. In 1978 he joined Apple as Director of New Products reporting to Steve Jobs. He was Apple’s first Vice President of Software and Vice President/General Manager for the Lisa division, Apple’s first GUI Computer.
In 1985, he turned his focus to education at the Santa Fe Christian School where he initiated a program that turned this debt-laden private school into one of the first examples of how the creative use of technology can revolutionize learning in the classroom. Under his leadership as Chairman of the Board of Santa Fe Christian School, the school’s annual losses were annulled as the student body grew from 150 to 1000 while the school’s modest facilities were expanded to a new 17-acre site, offering a range of world-class resources, including a fiber optic network of Macintosh computers.
Couch holds a Bachelor degree in computer science and a Masters degree in electrical engineering, both from the University of California at Berkeley where he was honored in 2000 as a Distinguished Alumnus. He is also the author of the science research associates textbook, Compiler Construction: Theory and Practice. He has taught at both University of California, Berkeley and at Cal State San Jose.