Campaign Video Wins National Telly Award

for immediate release June 19, 1998

The video for Abilene Christian University's "To Lead and To Serve" campaign is a finalist in the 19th annual Telly Awards.

This prestigious national honor, which represents the year's best non-network, cable TV and film/video production work, is the professional equivalent of the Emmy Award of the network TV industry.

The project was filmed and produced by Phillips Productions Inc., the Dallas company known for its president Bob Phillips and his popular television program, "Texas Country Reporter." ACU alumnus Martin Perry, production manager and director of corporate production at Phillips, was the video's producer, and Jason Anderson was the director.

"I think it's an outstanding piece of work that brings an emotional appeal to the whole campaign package," Perry said. "We're very proud of it. It was a great effort on ACU's part and a very enjoyable experience on our part."

ACU personnel who worked closely with the Phillips crew were Ron Hadfield, ACU's director of creative services; Michelle Morris, director of marketing and public relations; and Dr. Doug Conder, executive assistant to the vice president for development. Hadfield also provided art direction and supervised editing and filming. Dr. Larry Bradshaw, professor of journalism and mass communication, contributed some filming.

"This campaign video was the first film project ever undertaken by our Marketing and Public Relations Office," Morris said. "The Phillips crew served as the perfect partner for our creative team, and the quality of the final product is a result of that synergy. Many people have been moved to tears while watching it."

The 13-minute video features scenes of everyday campus life; testimonials from students, alumni, faculty, administrators and others about ACU; and the song, "Turn My Heart," sung by the 1995 ACU a cappella singing group Reflections.

ACU's award is in the Non-Broadcast Film/Video category. Finalists and winners receive 12"-tall, 4.5-lb. Telly statuettes produced by the same firm that manufactures Oscar and Emmy awards. Finalist Tellys are bronze and category winners are silver. Entries are not judged against each other but against a "high standard of excellence," according to the Telly Award Web site at

The Telly is one of the most sought-after awards in the TV, commercial and video industry. The Web site states that 9,219 entries were made in last year's national competition.

Telly entries cannot have appeared on national network television (ABC, CBS, NBC or Fox). The Telly Awards program was established in 1980 to showcase and give recognition to outstanding non-network and cable commercials. The competition was expanded several years ago to include film and video productions.

Earlier this year, the "To Lead and To Serve" video also placed third in the video category of the 1998 District IV competition for the Council for Advancement and Support of Education (CASE). District IV includes public and private colleges and universities of all sizes in Texas, Arkansas, Louisiana, New Mexico, Oklahoma and Mexico.

The goal of the "To Lead and To Serve" campaign, launched in February, is $100 million - the largest in the history of ACU and the city of Abilene. Currently, $69.5 million has been contributed toward the goal to sustain and advance ACU into the 21st century. The comprehensive campaign includes $12 million for the Annual Fund, $22 million for the Capital Fund, and $66 million for the Endowment Fund. To request a copy of the video, please access the campaign Web site at

If you are a member of the media who would like more information about this release, please contact Malissa Endsley, director of media relations, at or call 915-674-2692.

This page is maintained by Malissa Endsley,
Last update: June 23, 1998