Longtime SID Promoted to Senior Marketing Adviser
for immediate release June 4, 1998Garner Roberts will bring 30 years experience as a writer, editor and Sports Information Director at Abilene Christian University to a new role this summer.
Roberts has been named Senior Marketing Adviser, and he will take the lead in national media relations, crisis communication planning, and authoring of ACU's Web site information.
"Garner is an exceptional writer and editor, and he knows ACU," said Michelle Morris, Director of Marketing and Public Relations. "He has done an excellent job communicating about our winning teams, and now we'll gain the benefit of his experience in areas beyond athletics."
Roberts will play a key role on internal teams for media planning, creative services, Web management, and athletics marketing.
He will serve as a senior communication consultant on campus and handle special writing projects and publication editing/proofreading. Roberts, who has won numerous awards in his role as ACU's SID for 25 years, also will serve as a writing coach and media relations expert. He will continue to handle the SID responsibilities until his replacement is named.
"Garner has been an integral part of the remarkable success of Wildcat athletic teams for many years, and he has been instrumental in 'telling the story' about the teams, coaches and players," said Stan Lambert, Athletic Director. "Because of his tireless efforts to keep up-to-date information on the numerous ACU sports programs, Garner is regarded as the 'Dean' of Sports Information Directors. We appreciate Garner for all he has done on behalf of ACU athletics."
He earned his bachelor's degree from ACU in journalism and worked for Hallmark Cards writing and editing publications before returning to the ACU staff in 1973. He was director of media relations at ACU from 1967-72.
Roberts won COSIDA's Warren Berg Award in 1987; served as the assistant press chief for track and field and for opening/closing ceremonies at the 1984 Olympic Games in Los Angeles; and was press officer for the U.S. track and field teams at the World Championships in Tokyo, Japan, in 1991 and in Gothenburg, Sweden, in 1995, and for World Cup soccer in Dallas in 1994.
He is a member of the COSIDA Hall of Fame and co-founder of Big Country Soccer Association.
If you are a member of the media who would like more information about this release, please contact Malissa Endsley, director of media relations, at email@example.com or call 915-674-2692.