Griggs Center Hosts RedHouse Associates

Posted October 07, 2011

Keith Kreuer, a principal of RedHouse Associates, visited ACU to speak to students as part of a speaker series hosted by the Griggs Center for Entrepreneurship and Philanthropy.

The forum focused on what RedHouse Associates and similar investors look for in technology start-ups. Kreuer also shared personal attributes of successful entrepreneurs that he has counseled over the years.

“One of the things that stuck with me is that he stressed the importance of working with a partner when starting a company. He said it’s vital that people have another person to view things from a different perspective,” said Tim Johnston, senior information technology major from Coppell, TX.

Kreuer has over 27 years of experience in starting and building innovative information technology companies. He co-founded a company early in his career called Penta, a software consulting and application development business.

“We were fortunate to have Keith Kreuer share his expertise with the ACU community. Speaking from the depth of his experience, he was able to offer valuable information about what entrepreneurs need to be successful. Those who attended will benefit greatly from his advice,” said Dr. Jim Litton, director of the Griggs Center.

RedHouse Associates, located in Houston, has led and invested in more than 30 start-up companies in the past decade. They provide strategic advice and services to help entrepreneurs develop business plans and product strategies. They also advise clients on raising capital and help prepare management for interaction with investors.

Learn more about RedHouse Associates

About the Griggs Center
ACU’s Griggs Center for Entrepreneurship and Philanthropy offers a unique learning experience through its commitment to encourage students to include philanthropic goals in their entrepreneurial pursuits. Through classroom instruction, mentoring opportunities and hands-on experience, the Griggs Center equips students to imagine and launch new ventures. The Griggs Center encourages integrating faith with the entrepreneurial journey in a way that positions the successful to give back along the way.  The Griggs Center is a program of ACU’s College of Business Administration.

Learn more about the Griggs Center