KACU shifts focus to air more news

Posted April 24, 2014

by Optimist reporter Allison Brown

KACU’s shift to become more focused on news and information has increased pledges from some donors during the spring pledge drive.

The drive brought in more than $33,000 in donations from listeners around the Abilene area last week. Though the station came up about $4,000 short of its $38,000 goal, it raised more than the previous spring drive. KACU, Abilene’s public radio station, is a part of the Journalism and Mass Communication Department. Basic funding for full-time staff comes from the department but the station depends on the fall and spring pledge drives to cover the cost of programming. NPR programs cost KACU around $100,000 – $150,000 a year. The remainder of the funding is covered by a grant from the Corporation for Public Broadcasting.

Nathan Gibbs, who is new to his position as general manager, said KACU has changed up its programming since his arrival in January.

“Since January, we have added a bunch of new programs,” Gibbs said. “We used to air a lot of music but we are making a strategic shift to air news and information during the business day.” 

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