COBA Grads 'Go Social!'Posted March 07, 2014
Three graduates of ACU's College of Business Administration, along with three colleagues, have teamed up to create SocialRest, a new app to measure social shareability, engagement and conversions made from a brand's website content across social platforms.
In the fall of 2012, SocialRest founder Clay Selby ('11) pitched the idea for his team's new app at a conference in San Antonio. After a long process of building, measuring and learning, SocialRest became a reality.
The SocialRest team, which includes Selby's fellow COBA grads Brad Neathery ('11) and Braxton Huggins ('10), expects the site to become the premier listening tool for B2C (business to consumer) brands with shareable content.
SocialRest has recently been ranked by ClubLab (a London philanthropic agency) as one of 12 start-ups to watch in 2014, alongside high-caliber brands like Nest (acquired by Google), Topsy (acquired by Apple), and other well-known start-ups. In February, SocialRest increased Twitter followers by 1200% and received more than 20,000 social mentions.
"Christ calls us to serve his people in everything that we do, and philanthropy is nothing more than an act of service," says Neathery. "SocialRest is made up of team members that are constantly stumbling toward the cross together, and our foundation is built upon accountability in business and in life."
"SocialRest exemplifies the values COBA instills in students, preparing them to go into the world with a missional mindset and determination to bring glory to Christ through all aspects of life," says Tim Johnston, a member of COBA's career development team.