In The Red to host fashion show

Posted March 28, 2012

In the Red, an ACU organization that benefits the Red Thread Movement, will host its annual fashion show 7:30 p.m., Saturday, March 31, at Abilene's Windsor Hotel. The fashion show will have clothing lines from Dillard’s and Betty & June boutique with Abilene Christian University students modeling the collection. The event not only gives guests a sneak peek at the spring line, but also raises the awareness to stop sex trafficking.

Preston Watkins, an ACU senior in charge of the fashion show has been planning the event since the beginning of the semester.

“Last year’s show raised over $3000 for the Red Thread Movement,” Watkins said. “My goal is for us to do even better.”

Watkins and his team have put forth unique advertising efforts to garner buzz on campus. Before spring break a free candy bar, featuring only red candy, was set up in the campus center for students to snack on.

Hayley Reppart, promotions manager, used all outlets of social media to spread the news about the candy bar.

“We tweeted, we facebooked and we posted pictures to Instagram. People were definitely talking about the all red table,” Reppart said.

Watkins and Reppart urge not only students, but the community as well, to join efforts in raising money for such a life-saving cause.

Tickets for the show will be on sale March 22-March 30, from 11:30 a.m.-1 p.m., weekdays, with all proceeds benefiting the Red Thread Movement.

The Red Thread Movement is a student initiative that partners with Eternal Threads to combat sexual slavery in Nepal. The Nepal/India border claims nearly 12,000 victims annually. The organization focuses on three areas of impact to help these girls. It works to create employment, sends proceeds to support anti-trafficking work and advocates against sex trafficking all over the world. Log on to www.redthreadmovement.org

For more information, contact Jill Dougher with In The Red Promotions at 214-514-7517.




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