JMC success at TPRA competitionPosted November 28, 2011
On Nov. 11, ACU took two teams to the second annual Texas Public Relations Association (TPRA) Fall Leadership Day and Digital Media Summit, held at UT-Dallas. One of ACU's student teams won second place for Best Overall Digital Media Plan. The team included seniors Preston Watkins and Erin Coldewey, and junior Michael McKissick. ACU's other team, which consisted of seniors Laura Gasvoda, Amanda McVey, Allye Foster and Katie Beth Ware, won the award for best writing quality.
TPRA is the only statewide professional organization for communicators. According to the official website, it allows members to "tap into a statewide network of public relations professionals with varied experiences and backgrounds."
The Digital Media Summit was an excellent opportunity for ACU's journalism and mass communications students to utilize what they have learned about public relations and social media. The competition focused on a complex PR case study that required them to respond with digital media solutions. The students had less than two hours to develop a plan, type it up and submit it.
"I am very proud of our students for performing so well in this difficult competition against seven other universities with some of the best public relations programs in the state," said Dave Hogan, instructor of advertising and public relations who has served as co-chair of the student competition last year and this year. "We were the only school to bring home more than one award."
Hogan was also surprised to receive TPRA's Alan Scott Rising Star Award, given annually to a PR professional who has "demonstrated potential for leadership and outstanding contributions to the profession."