ACU teacher's social media expertise is in international demand

Posted June 08, 2010

Dave HoganSocial media tools are quickly becoming one of the most popular and effective ways for companies to reach the right audiences, and individuals who know how to use social media to its fullest are in high demand. ACU's Dave Hogan is such an individual, and he shared his social media know-how at the Texas Public Relations Association's Social Media Seminar last month.

Hogan, an instructor in ACU's Department of Journalism and Mass Communication, was one of four social media communication specialists who formed the expert panel for the event in Houston, sharing his experience with using social media tools in his past roles as communication specialist for companies and public relations agencies.

"Social media tools such as Twitter, Facebook, YouTube and blogs offer corporations cost-effective new tools to reach shareholders, customers and the news media," says Hogan. "Social media also offers companies the opportunity to bond with key audiences on a more intimate level and to monitor public sentiment toward the company and its policies on a real-time basis."

This is not the first time Hogan has been asked to share his expertise in social media. Last year, he spoke to the annual conference of the International Association of Online Communicators in Washington, D.C. In March, he spoke at the SNL Financial Bank Investor Relations Symposium in New York. He was also quoted in the latest issue of CFA Magazine, a publication of the CFA Institute, in a story about social media at public companies.

Later this month, Hogan will speak via Skype to members of investor relations associations from Sweden, Denmark, Norway, Finland and Iceland at the Nordic Investor Relations Conference in Stockholm.

To see the ways that ACU is using social media, visit ACU's Facebook page or follow the university on Twitter.


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