ACU reels in numerous marketing, communication awards

Posted May 05, 2010

CASE AwardsACU's University Marketing team continues to create materials others consider the cream of the crop. They recently received more major awards in regional Council for Advancement and Support of Education (CASE) and local American Advertising Federation (AAF) Addy competition for 2010.

Three of ACU's eight winning CASE entries were Grand Awards for periodicals improvement (ACU Today magazine), four-color publications (Introductory Viewbook) and viewbooks (Academic Viewbook). Three others were second place awards for logo design (Study Abroad), publication design series ("Live Up" Enrollment Marketing Campaign) and color photography series (Study Abroad cover story in ACU Today magazine).

Since 1985, ACU has won 97 regional and four international awards from CASE, the largest international association of educational institutions in the world. It represents nearly 60,000 professionals in alumni relations, communications, marketing, advancement and advancement services at more than 3,300 institutions. ACU's region includes colleges and school of all sizes from Oklahoma, Louisiana, Arkansas, Texas, New Mexico and Mexico.

University Marketing also won seven awards from the Abilene chapter of the AAF, including Best of Show (Intro Viewbook) and Gold Addys in brochure campaigns ("LiveUp"), color brochures (Intro Viewbook and Academic Viewbook), and cinematography ("The Promise" 2009 President's Circle film). ACU won a Silver Addy in color annual reports (2008-09 Mobile-Learning Report) and a Bronze Addy in magazine design (ACU Today). Winners were announced Feb. 25 at a gala dinner at Fairway Oaks. ACU is no stranger to the local Addy Awards, having won 260 since 1984, including 93 Gold Addys and five Best of Show honors.

CASE and Addy awards for viewbooks were part of the "Live Up" enrollment marketing campaign developed in conjunction with Stamats Communications of Cedar Rapids, Iowa. The materials were rolled out in recruiting efforts this last year, helped ACU set an enrollment record in Fall 2009, and are influencing University Marketing's design of future promotional materials.

"CASE is a juried competition among colleges and universities, regardless of size or status, and is judged by other professionals" says Ron Hadfield, assistant vice president for university communication and editor of ACU Today. "In the Addy Awards, we are judged against our peers in the broader advertising community, by experts from larger markets. We have a great team of talented professionals working together to achieve strategic goals for effective communications. This kind of recognition affirms the work we do, but advancing ACU is the chief objective. We are blessed to have the opportunity to do that."

For more information about ACU's University Marketing team, visit their website.


Did you know? Kent Westerlage, sophomore electronic media major, has earned an internship at Bell Labs in Belgium this summer with his winning idea in a contest held exclusively for ACU students. Westerlage submitted an idea for a mobile application that will use RFID for advertising and communication on university campuses. Congratulations to Kent!