COBA creates more options for business majors

Posted April 12, 2010 In an effort to give students a more well-rounded education, incoming freshmen in the College of Business Administration will be able to add new concentrations to their marketing, management or information systems major, beginning in the fall of 2010.

"We wanted to offer more choices to our students about the business topics they can study," says Dr. Brad Crisp, assistant professor of information systems. "The use of these concentrations adds a great complement to the existing majors and provides a structure that can be used to add other areas in the future." 

The concentrations available include:
•    Business leadership
•    International business
•    Human resource management
•    Business process management
•    Business intelligence

These options will be made available to all business majors and minors.

The new concentrations will support more diverse career and learning goals, says Crisp.

Information systems, marketing and management majors can complete a concentration within their major hours. Management majors are required to complete the business leadership, human resource management, or business process management concentration, with the option to choose a second concentration.

Management and marketing majors may also choose to use advanced major hours pursuing a support field that could allow them to work toward a minor in another field.  "Some management and marketing students benefit from a support field outside of business, like advertising for marketing majors or a management major who wants to minor in Bible," says Crisp.

For information, contact the COBA Connections office at 325-674-2502.