Marketing students get real-world experience through specialized groups

Posted March 01, 2010 AMARegi McCabe-Gossett, ACU graduate student from Everett, Wash., is working on solving an everyday problem for students in the College of Business Administration:  information overload.
"We receive dozens of emails daily -- announcements from our department, from the Connections Office about campus events, and job information from CareerLink," says McCabe-Gossett. "Instead of trying to track all those emails, we decided it would be better to have all this information in one place."
McCabe-Gossett is the leader of the Mobile Marketing group, one of nine different student groups that are a part of the American Marketing Association's ACU Chapter. The group is researching the need for an iPhone application for the College of Business Administration. "We want to develop a way to combine all of COBA's communications into one central spot," he says.
The AMA groups include:

  • Mobile Marketing works with COBA to design iPhone applications.  It also helps the university expand its mobile marketing efforts.
  • Sports Marketing works with ACU sports and other local sports organizations like the Rough Riders of the Arena Football League. A main goal is to raise attendance at ACU sporting events using various marketing strategies.
  • Event Planning aids the ACU University Events office in planning various on campus activities.
  • Micro-Economic Development manages a fund with Kiva, an international company that partners with banks to help individuals in third world countries obtain loans for starting businesses and improving their economies.
  • Non-Profit works with Eternal Threads to market, promote, distribute and sell their product.  The Abilene company helps women in poverty-stricken countries by providing jobs, paying fair wages and building schools.
  • Career Development works with the ACU Career Services office and the COBA Career Development center to bring corporate speakers to campus for career fairs, interviews, hiring, etc. The group also helps facilitate ACU's Career Expos and its resume workshops.
  • Web Analytics works with PFSweb to establish and operate a web analytics lab in COBA.
  • Brand Management & Development builds and manages brands for ACU. This semester will primarily be focused on building the AMA brand on campus.
  • Design/Advertising/PR develops logos, advertisements for upcoming events, and press releases.  The group also interacts directly with media to create videos and promotional materials.
Each group functions as a part of AMA, with group leaders accountable for setting a strategy at the beginning of each semester and checking weekly progress. Students can join more than one group but must commit to being active in the groups of which they are a part.
"We are working to give students real world experience in their chosen field and create opportunities to gain expertise in areas where they will most likely work after graduation," says Alise Anderson, student president of ACU's AMA chapter.

Prior to the formation of these groups, ACU's AMA chapter played a major role in bringing Einstein Bros. Bagels to campus.

The only cost for students to join is their $8 per semester AMA fee, which funds the chapter's operational costs.