COBA dean counsels FOTF, Walmart

Posted August 23, 2013
Dr. Rick Lytle, professor of marketing and dean of ACU's College of Business Administration (COBA), spent the 2012-13 academic year representing the university as a research fellow at the CEO Forum in Colorado Springs, Colo., and as a visiting marketing professional at Walmart headquarters in Bentonville, Ark.

As part of a post-doctoral opportunity, Lytle joined the Marketing Insights team at Walmart headquarters this spring. He was invited to observe and provide counsel to the team because of his background in marketing and customer service research. Lytle also attended strategy sessions and shadowed company executives, including John Aden, executive vice president of merchandise services, Stephen Quinn, executive vice president and chief marketing officer, and Mike Duke, chairman and CEO. Both Aden and Quinn were keynote speakers at COBA’s 2013 Leadership Summit. 

“The dynamic changes and pace of today's markets are something Dr. Lytle will bring back to ACU's marketing programs,” says COBA associate dean Tim Johnston. “These adjustments are crucial to ACU students, who will have to understand these changes in marketing when they graduate from Abilene Christian and start their marketing careers.”

In addition to his time at Walmart, Lytle spent six months completing a research fellowship with CEO Forum, a group of more than 200 Christian CEOs who lead some of the largest companies in the U.S.  His research on Next Generation leadership, which among other things has consisted of fifty-five in-depth, face to face interviews among Forum members, is providing a platform for program development as the Forum seeks to speak into the next generation of Christian professionals in the marketplace.

Lytle was also named a new member of Focus on the Family’s board of directors, serving on the executive compensation and strategic planning committees for Focus.  "I am sincerely humbled and honored to be a part of the work of CEO Forum and Focus on the Family,” says Lytle. "Focus on the Family helped my wife and I raise our children with a strong faith in God, and it helped us build and strengthen our marriage. CEO Forum is making an enormous impact in the marketplace while convening, educating and encouraging Christian CEO’s who lead a remarkable array of global organizations, including Emerson Electric, Exxon/Mobil, Proctor and Gamble, ProLogis, and Walmart.

"It's an incredible experience to serve alongside men and women of great accomplishment and great faith from across the U.S.," adds Lytle. "I consider it a huge responsibility to help steward these ministries – these enormous forces for good – as they reach out around the world with a message that is courageously Christ-centered and deliberately compassionate.

Learn more about ACU's College of Business Administration

Photo credit: Steve Butman Photography




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