Krissy Heavin ('09) | College of Business Administration

krissy heavin

Business marketing graduate
from Lexington, Kentucky

Krissy Heavin spent her summer rubbing elbows with country music stars as an intern in CMT's production department.  Now the senior marketing major, who writes and sings country music on the side, hopes to combine her interest in entertainment with her real passion: to show young women you can be successful in business while holding on to your faith.

She and a fellow CMT intern have developed plans to launch an online career magazine and social networking site aimed at women ages 18-34 "to help them find their passion," Krissy said.

Right now I'm working on stuff and pitching it to people 20 years ahead of me in knowledge, and it's because of ACU that I’m able to do that.

In addition, Krissy co-wrote a country song with Brian Bayley, marketing manager for CMT Digital Media. The song has been arranged by Gordon Cotton of The Who fame, and the two are now negotiating with a company in New York for rights to the song, Krissy said.

The online magazine, Vivant, will feature a social networking site and should especially appeal to college-age women, Krissy said. "A lot of women have been told their whole life what to do, so this is to help them find what they want to do, re-evaluate who they are and discover what they would be good at."

Among the features in Vivant will be career advice, personalized beauty tips, networking opportunities, scholarships for women, counseling advice and social issues.

Vivant will offer women "real" role models, she said.  "We're trying to get away from that whole 'model look.' We want them to see what's going to look best for them and give them confidence to take the hits of the world and stand for what's right."

Even as an intern, Krissy had to face some tough choices between her values and career advancement. ACU played a major role in helping prepare Krissy for those tough choices. "It's really helped me see a career in a Christian view and really be able to see how you can be so successful doing it that way - where it's not all for yourself or the easiest way."

Krissy was one of only about 20 interns selected from across the country by CMT. The internship was filled with variety, because the production department is involved in so many aspects of the network operations, from creating budgets for TV shows to working on the sets, Krissy said.  

Krissy was the talent escort and production assistant on Mabe in America and Larry the Cable Guy Show.  She drove stars Tom Mabe and Joey Fatone to their TV sets each day. "That was really neat," Krissy said.

She also assisted on CMT shows including Crossroads with Trace Adkins and Southern Fried Home Videos, as well as working at the Country Music Awards festival.

"I got to do things on TV like be in the commercial for Music City Madness," Krissy said. "I presented a CMT Music Award to Rodney Carrington - the comedian, singer and now movie star. I've attended record label parties as well as met several stars, and even befriended a few."

The contacts Krissy made during the summer have given her a jump start on her career, she said. 

"I want other students to know that with hard work and persistence, you don't have to wait until you graduate college to make an impact."

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