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ACU Home > Major Events > News > 2004 News Archive > Alumnus designs logo for centennial campaign

ACU's Centennial logo designed by DFW alumnus

For immediate release
Mar. 3, 2004

The winner of a special competit ion to design Abilene Christian University's Centennial logo is a 1986 graduate with a long history of familiarity with his alma mater.

The work of Ruben Santiago, president of Santiago Creative in Euless, Texas, was chosen from among entries submitted by some of the most accomplished graphic designers among ACU's alumni.  Santiago won a similar competition in 1998 to design the logo for the "To Lead and To Serve" campaign, and also created ACU's Wildcat and athletics logo in 1997.  He has earned national Addy and Emmy awards, and won a competition to design the logo for soccer's 1986 World Cup.

Santiago's work was selected by the ACU President's Council for the Centennial from among others submitted by alumni who accepted an invitation to participate in a national design competition:  Jacob Ristau of Chicago, Ill.; Nil Santana, ACU instructor of art and design; Becky Klippert of Seattle, Wash.; and Fritz Miller of Atlanta, Ga. 

"The final design intends to communicate a strong Christian heritage and excellence in education," Santiago said.  "The Administration Building's classical design pays homage to a rich history and heritage, while the contemporary Biblical Studies Building represents today's ACU, and its vision for future growth; each are products of a strong faith and dedication to a unique calling.  The other graphic elements and typography are simple, classical and clean.  The colors are traditional and dignified.  The overall shape suggests strength and stability.  It is a distinct classical emblem, a symbol of dedication to faith and excellence.

"Being involved in the design and development of the Centennial logo for my alma mater rates high on my list of meaningful assignments.  It has been a great honor and will be a source of tremendous pride," Santiago said.

"We are blessed with a number of talented graphic designers among our alumni who are widely respected and recognized by their peers," said Dr. John Tyson, ACU vice president for development,  "Ruben's logo portrays symbolic campus landmarks that will resonate with several generations of alumni, and serve us well as we head toward our Centennial year in 2005-06."

The logo premiered last weekend in "The Mission," ACU's centennial film, and in the campaign case statement, and will be used on a variety of commemorative items over the next three years.

ACU's Centennial Campaign, "Called to Faith and Excellence," was announced Feb. 21 and concludes Dec. 31, 2006.  Almost $57 million has already been committed toward its $150 million goal. 

Centennial Campaign Web site

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Last Update: December 17, 2007
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