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ACU Home > Major Events > News > 2003 News Archive > Price is Right

ACU student makes appearance on Price is Right while raising money for Habitat for Humanity

For immediate release
March 20, 2003

Abilene Christian University senior Dustin McWilliams' dream came true as he competed in "The Price is Right," thanks to a charity bike ride and a winning bid.

McWilliams can be seen on the April 3 airing of "The Price is Right" on CBS at 10 a.m. but the game show first aired in his mind while he slept one night back in November.

He woke up one morning remembering a vivid dream in which he appeared as a contestant on the game show "The Price is Right," with fellow members of ACU men's social club Gamma Sigma Phi cheering him on from the studio audience.

"It was a weird dream. Certainly not one that I imagined would have any impact on my life," McWilliams said.

But during Spring Break 17 ACU men from Gamma Sigma Phi participated in a marathon bike ride from ACU to Pepperdine University in order to raise money for Habitat for Humanity. When McWilliams, who planned to participate, heard that the group would be spending a few days in California, he remembered his dream and convinced the others to get tickets to be members of the audience of "The Price is Right" while on the trip.

En route to California, the men discussed the possibility of winning prizes on the show, but McWilliams stopped them.

"I joked with them 'None of you are going to be on stage. It was my dream. I'll be on stage,'" he said.

Sure enough, as the group sat in the studio audience during the March 13 taping of "The Price Is Right," the final contestant told to "come on down" by announcer Rod Roddy was McWilliams.

Knowing he had only one chance, McWilliams gave his best guess on the gas grill up for bid and was the closest to the actual retail price. Once on stage he was told he would be playing the game Secret X for a bedroom suite valued at over $6,000. As the prize was being described, McWilliams confided to host Bob Barker that he was in town from ACU on a charity bike ride and would donate this bedroom suite to Habitat for Humanity if he won, which Barker then relayed to the audience.

After guessing correctly the prices of a coffee maker and a carpet cleaner, McWilliams had three Xs to place on a tic tac toe board, in hopes of making a straight line with the secret X, placed somewhere on the middle column. Unfortunately, the secret X didn't line up with his Xs, and McWilliams lost the game.

He certainly didn't lose out overall, however, as he will tell you. He left with a coffee maker, carpet cleaner, a gas grill and the knowledge that he and other ACU students raised nearly $6,000 for Habitat for Humanity on their bike ride. That, he says, is the real dream come true.

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If you are a member of the media who would like more information about this release, please contact Wendy Kilmer, university news coordinator.

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Last Update: December 17, 2007
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