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ACU Home > Major Events > News > 2003 News Archive > Office of University and Alumni Relations

ACU creates Office of University and Alumni Relations; names two assistant VPs; hires director of alumni relations

For immediate release
Feb. 25, 2003

Michelle Morris


Tim Johnston


Amber Peck

Michelle Morris


Tim Johnston


Amber Peck

The Office of University and Alumni Relations will be formed March 1 to provide additional synergy as Abilene Christian University draws nearer to its centennial year, said Dr. Royce Money, ACU president.

This new office will combine alumni relations, marketing and public relations, and university events. It will be led by Michelle Morris, currently director of marketing and public relations, who will become assistant vice president for university and alumni relations.

"Michelle is articulate and visionary in promoting the ACU mission," Money said. "She will continue to be an exceptional voice to both our alumni and the public at-large."

Morris has served in her current role since August 1997, and she was ACU's news and information director from 1988-92. She managed the graphic design department at the Abilene Reporter-News, was president of The Morris Agency in Morristown, Tenn., worked as marketing coordinator for Condley & Company, CPAs, and won several writing awards as a newspaper reporter. Morris earned a B.A. in journalism from ACU in 1987, a M.A. in journalism in 1995, and will soon complete her dissertation for a doctorate in higher education administration from Texas Tech University.

Amber Peck, who has served for more than three years as coordinator of alumni outreach, has been named Director of Alumni Relations.

"Amber has high energy, creative ideas and great vision for connecting the university with our alumni and meeting alumni needs," Morris said. "I am excited about the potential we'll have in combining so many talented individuals into one area."

In 1996, Peck completed her B.S. degree in public relations, and she brings seven years experience in event management, public relations, marketing, community relations, fund-raising, image-building, volunteer management and more.

Before joining the ACU alumni relations staff in 1999, Peck served as Children's Miracle Network coordinator for Hendrick Medical Center for two years and was a public relations and marketing specialist for Hendrick for two years.

The Office of University and Alumni Relations will maintain responsibility for ACU publications, news and athletics media relations, campus marketing assistance, and image management. It will reside in the Operations Division under Jack Rich, executive vice president.

Also March 1, Tim Johnston, currently Chief Strategic Enrollment Officer, will become assistant vice president for strategic marketing and enrollment. Johnston previously served ACU as director of Admissions, director of Marketing Services and as a marketing instructor in the College of Business Administration.

"We have had our largest enrollments in the past five years, since Tim has coordinated our enrollment management effort," Money said. "He has tremendous strategic vision and a laser focus on ACU's mission to educate students for Christian service and leadership throughout the world."

Prior to coming to ACU in 1994, Johnston was sales development manager for Triad Systems Corp. in the San Francisco Bay area. He earned his BBA from ACU in 1980 and his MBA from Golden Gate University in San Francisco in 1994.


If you are a member of the media who would like more information about this release, please contact Wendy Kilmer, university news coordinator.

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