Business students to pump gas, learn about customer
For Immediate Release
September 13, 1999
Dr. Rick Lytle, acting dean of Abilene Christian
University's College of Business Administration, says
service in today's consumer environment has diminished
throughout the past several years, so he is trying to
reintroduce the concept to students through first-hand
Lytle's Consumer Behavior class will learn about customer
service from a first-hand perspective Sept. 16 and 17 as
they pump gas, clean windshields, check oil and provide
other customer services for gasoline purchasers at Allsup's
Convenience Stores at 301 N. Judge Ely Blvd. and 1741 Hwy.
Students will be teamed in groups of three to four to
work one-hour shifts at the two Allsup's store from 7 a.m.
to 6 p.m. each day.
"We are trying to teach the students how to deliver some
small level of service we used to have in our economy 20, 30
years ago," Lytle said.
"Plus, it's a customer research project that will allow
students the opportunity to try to understand why or what
consumers feel about service and if service makes a
difference," he said. "We might also discover consumers
have changed, and they like to pump the gas themselves.
Now, there may be no competitive advantage for offering
The research aspect of this project has been a continual
endeavor for Lytle and others at ACU's College of Business
An upcoming spring 2000 article in the "European Journal
of Marketing" will highlight research Lytle and Dr. Monty
Lynn, professor of management sciences, conducted concerning
the relationship between a service-oriented company and its
The Allsup's Convenience Stores project will help
students identify the value of customer service.
"The students are in this class trying to study why
consumers behave the way they do and what impacts them, so I
want them to see if service makes a difference," Lytle
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- Last update: Sept. 13, 1999
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