Integrated marketing workshop open to the community


For Immediate Release
April 7, 2000

For people interested in marketing their program, department or organization more effectively, Abilene Christian University's director of marketing and public relations Michelle Morris is offering an Integrated Marketing workshop April 13 from 1-4:30 p.m.

This workshop open to the community. The fee is $69. It will be presented in the Mabee Library Auditorium on the ACU campus.

Participants in the workshop will:

  • determine their core products or services
  • focus on strategic goals
  • outline the target audiences for their primary products or services
  • learn the importance of researching their core audiences
  • get practical guidance on creating a brand identity and writing a marketing plan.

For those interested in more effectively building their program or organization's name recognition, revenue, etc., this workshop will help people understand how to do so.

To sign up, call Jayme Jeal at (915) 674-2979 or email her at jealj@acu.edu. Please register by 4 p.m. Monday, April 10.

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If you are a member of the media who would like more information about this release, please contact Tom Craig, director of media and community relations, at craigt@acu.edu or call 915-674-2692 (cell phone: 665-5469).


Last update: April 7, 2000
This page is maintained by Tom Craig, craigt@acu.edu.
http://www.acu.edu/events/news/000407-imc.html