Apple Computer recognizes ACU Campus Store in Best Store Contest


For Immediate Release
Jan. 20, 2000

The Abilene Christian University Campus Store was recognized by Apple Computer as one of the top six college bookstores out of 365 that retail Apple computers.

Once a year Apple sends out secret shoppers to evaluate these stores in two categories, merchandise presentation and product questions. Merchandising presentation includes current product displays as well an effective merchandising scheme. The product questions are used to determine the knowledge level of the sales staff.

ACU scored third place in tier two with a score of 89. The national average was 82. "This means we have one of the most elite computer stores in the nation," said Anthony Williams, manager of ACU's Campus Store. "We have high standards at ACU, and this is significant because it's consistent with our efforts at being the best."

The winners in this competition received a trip to Mac World in San Francisco, $3500 worth of Apple computers and a store party. Chris Martin, student worker who manages the computer department of the Campus Store, and his assistant, David Wilson, represented ACU at an awards dinner at Mac World on Jan. 4.

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If you are a member of the media who would like more information about this release, please contact Tom Craig, director of media and community relations, at craigt@acu.edu or call 915-674-2692 (cell phone: 665-5469).


Last update: Jan. 24, 2000
This page is maintained by Tom Craig, craigt@acu.edu.
http://www.acu.edu/events/news/000120-apple.html