Student Media and Agencies

Abilene's NPR station is run by students and staff within the Department of Journalism and Mass Communication. Aspiring journalists and announcers learn to perfect their storytelling, audio production and on-air presentation skills for an audience of 10,000 listeners each week on 89.5 FM and online at

99 West
The student-run multimedia production agency provides video and Web services for clients and special projects. Students direct, produce, shoot and edit projects including commercials, documentaries and informational videos. The 99 West office is equipped with hardware and software for all types of digital production. Students may work as assistants for the agency at any point or in management positions as upperclassmen.

Morris + Mitchell (Student-run Ad/PR Agency)
ACU's student-run advertising and public relations agency provides an opportunity for Ad/PR majors to create real campaigns for real clients in a hands-on, fast-paced environment. Projects have included a wide range of ad/pr programs from multimedia ad campaigns to events, social media management and publicity campaigns. Juniors and seniors hold all of the staff positions. Others assist on individual projects as needed.

Optimist (newspaper)
The university's student newspaper is published on Friday during the fall and spring semesters. The student staff is responsible for campus news, sports, photography, editorials, columns, editorial cartoons and features. Students also edit the copy, design the news pages, and sell and create advertisements. The lab broadsheet newspaper is paginated and produced camera-ready and delivered electronically to the Abilene Reporter-News where it is printed. The Optimist offices are located in the JMC/network newsroom in the Don Morris Center. 

For more information, see Optimist Online or contact Kenneth Pybus, newspaper adviser, or Contact the Optimist staff

For information about advertising in the Optimist, contact Celeste Kinkade at 325-674-2463. Find The Optimist on Facebook and Optimist Sports on Facebook

The Adam Dorrel Show
During the fall semester each year, the student media partners with the ACU Department of Athletics to produce a weekly football coach’s show. The Adam Dorrel Show is a 30-minute, student-produced program that features a student co-host, a staff co-host with several years of national professional sports reporting experience and ACU head football coach Adam Dorrel. It features highlights of each week’s games of the Div. 1 Wildcat football team as well as a weekly sportscast and news and feature packages on players, coaches and fans. It airs locally on Abilene ABC affiliate KTXS-TV and is available online.