Journalism and Mass Communication

Cheryl Mann Bacon, Chair   
ACU Box 27892
Abilene, Texas 79699-7892
Don Morris Center, Room 301

Phone: 325-674-2296
Fax: 325-674-2139
Email: cheryl.bacon@jmc.acu.edu
Web: www.acu.edu/jmc

Faculty
Cheryl M. Bacon, Professor
Joyce Haley, Instructor
Susan Lewis, Associate Professor
Doug Mendenhall, Instructor and Journalist-in-Residence
Kenneth Pybus, Associate Professor
George Saltsman, Adjunct Instructor
Cade White, Instructor

Majors:  
Advertising/Public Relations (BS)                
Convergence Journalism (BS)
Convergence Journalism (BA)
Convergence Journalism/Multimedia with Teacher Certification (BS)
Mulitmedia (BS)

Minors:  
Digital Media
Advertising/Public Relations
Convergence Journalism
Media Studies 

The Department of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication. The department offers the Bachelor of Science and Bachelor of Arts degrees. Majors in journalism and mass communication may concentrate in one of three programs: advertising/public relations, multimedia or convergence journalism or they may pursue teaching certification in convergence journalism/multimedia.

The department also cooperates with the Department of Art and Design to offer the Bachelor of Arts interdisciplinary degree in graphic design/advertising. A minor in advertising/public relations, digital media, journalism or media studies may be added to other majors outside the Department of Journalism and Mass Communication. 

Introduction  

The journalism and mass communication curriculum is message focused, technology driven and committed to convergence in order to prepare students for service in media, agencies, corporations and institutions that use mass communication.

Course work in the department carefully balances theoretical and practical information about journalism and mass communication. The curriculum is designed to help students master analytical processes, writing, technology, and the theoretical, historical, ethical and legal foundations of their major field choices.   

State-of-the-art laboratories and a faculty that balances strong academic and professional preparation complement the unique purposes of the university and the department. Student media operated by the department are KACU-FM, a National Public Radio affiliate; KUF-TV, a Class A TV station; ACU Videoworks, a television production facility; the Optimist, a twice-weekly All-American student newspaper; Optimist Online and mobile media; Morris & Mitchell, a student-run advertising/public relations agency and a student-run multimedia production agency. Together, The Optimist, its online and mobile versions, KUF-TV and KACU-FM comprise the JMC Network. All of these operations have access to up-to-date computer and electronic technology so the graduate is proficient in contemporary media operations.

Professionally oriented student organizations supplement the students’ preparation. Available are the Ad/PR Club, affiliated with the American Advertising Federation and including the Public Relations Student Society of America chapter; Kappa Tau Alpha, national honor society for journalism and mass communication students; a chapter of the Society of Professional Journalists; and a student chapter of the Broadcast Education Association.

All majors are strongly encouraged to be active members of at least one of the professional societies or associations.

Study Abroad Expectations

All students are encouraged to participate in ACU’s Study Abroad program. Classes offered at Study Abroad sites vary depending on the site. Academic advisors can assist students in planning ahead for their Study Abroad experience and should be consulted during the freshman year.

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Bachelor of Science Degrees (BS)   

Admission Requirements
Before being admitted to a program, a student must satisfy the requirements listed in the ACT/SAT Placement Information section of this catalog. Before enrolling in JMC 102, Creating Media Messages, a student must make a score of 70 or higher on the Grammar, Punctuation and Spelling Exam, or have a SAT verbal score of 550 or an ACT English score of 24.

Degree plans in each field include both academic and practical experience. In addition to on-campus media experience, students are required to do an internship. They have the opportunity to work in internships at the Abilene Reporter-News, local radio and television stations, local advertising agencies or public relations departments.

Summer internships have been done by recent graduates in Washington, D.C., Nashville, Oklahoma City, Dallas, Fort Worth, Amarillo, Abilene, Shreveport, St. Louis, Austin, Atlanta, New York, Los Angeles, Honolulu, Seattle and Chicago.

ADVERTISING/PUBLIC RELATIONS (BS)      

BS: ADVERTISING/PUBLIC RELATIONS 

DEGREE PLAN (JAPR)

 
UNIVERSITY REQUIREMENTS  

Please see the University Requirements section of this catalog.

 
MAJOR REQUIREMENTS  

Journalism and Mass Communication Core

    JMC 100 Media Issues  

    JMC 102 Creating Media Messages 

    JMC 201 Introduction to Visual Media 

   JMC 302/303 JMC Colloquia (1 section of 302 and two of 303 required)

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing  

    JMC 342 Publication Design  

    JMC 488 Communication Law (writing-intensive course)  

    JMC 495 Internship (capstone course) 

Total Journalism and Mass Communication Core  

Advertising/Public Relations

    JMC 239 Writing for Electronic Delivery  

    JMC 321 Student Media/Agency Lab (2 semesters required; one  

         must be with Morris & Mitchell)  

    JMC 347 Principles of Public Relations  

    JMC 348 Principles of Advertising  

    JMC 492 Ad/PR Campaigns  

Total Advertising/Public Relations Core  

   JMC Elective

 

3

3

3

 3

 

3

4

3

1

23

 

3

 

0

3

3

3

12

3

ADVERTISING/PUBLIC RELATIONS SELECTION  

Choose two of the following courses (note prerequisite requirements):

    JMC 223 Convergence Reporting I

    JMC 389 Public Relations Writing

    JMC 390 Ad Creativity and Copy Writing

    JMC 391 Ad/PR Media Planning

TOTAL

 

 

 

 

 

6

SUPPORT FIELD  

Concentration (must be in single field or category)

    Choose from: art, business (MGMT, ACCT, FIN, IS, BLAW), English
       ethnic and women’s studies, language and literature, history,        
      peace and social justice studies, political science, psychology,

        science (BIOL, CHEM, ENVR, PHYS), or sociology.

Lower level selections

Advanced selections  

TOTAL  

 

 

 

 


9

6

15

ADDITIONAL SUPPORT HOURS REQUIRED 

FOR JAPR MAJORS*

 

    PSYC 120 Introduction of Psychology or

         SOCI 111 Introduction to Sociology 

    MKTG 320 Principles of Marketing 

    MKTG 344 Marketing Promotion or

         MGMT 330 Management and Organizational Behavior 

TOTAL

1 Hours (in parentheses) may also fulfill university requirements 

and are not included in total major hours

*COBA hours may be included in the 15-hour support field or be included in the 18-hour elective block.

 

(3)¹

3

 

3

6

ELECTIVES  

 

Minimum (maximum of 3 hours may be JMC)  

 

7

 

TOTAL MAJOR HOURS  

 

72

OTHER GRADUATION REQUIREMENTS  

 

Minimum GPA in major  

Minimum GPA for graduation 

Minimum number of hours outside JMC

Minimum advanced hours  

Minimum total hours  

Courses numbered 0** do not count in

minimum hours required for degree.

 

2.00

2.25

72

33

128

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CONVERGENCE JOURNALISM (BS)     
    
 BS: CONVERGENCE JOURNALISM DEGREE PLAN (JOCJ)  
UNIVERSITY REQUIREMENTS  

Please see the University Requirements section of this catalog.

 
MAJOR REQUIREMENTS  

Journalism and Mass Communication

    JMC 100 Media Issues  

    JMC 102 Creating Media Messages  

    JMC 201 Introduction to Visual Media  

   JMC 302/303 JMC Colloquia (1 section of 302 and two of 303 required)

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing  

    JMC 342 Publication Design  

    JMC 488 Communication Law (writing-intensive course)  

    JMC 495 Internship (capstone course)  

Total Journalism and Mass Communication Core  

Journalism

    JMC 223 Convergence Reporting I  

    JMC 321 Student Media Lab  

         Two semesters of JMC 321 required, one must be on 

         the student newspaper.

    JMC 324 Convergence Reporting II  

Total Journalism Core  

Choose 12 hours from the following courses: 

    JMC 111 Announcing

    JMC 233 Introduction to Photography

    JMC 239 Writing for Electronic Delivery

    JMC 260 Television Studio Production

    JMC 333 Photojournalism

    JMC 341 Copy Editing

    JMC 360 Television Field Production

    JMC 405 Visual Portfolio

    JMC 438 Broadcast News

    JMC 449 Opinion Writing

    JMC 450 Feature Writing

 

    JMC Elective  

      POLS 225 National Government or

          POLS 226 States and Federal

TOTAL 

1 Hours (in parentheses) may also fulfill university requirements 

and are not included in total major hours

 

3

3

3

 3

 

3

4

3

1

23

 

3

0

 

 

3

6

12

 

 

 

 

 

 

 

 

 

 

 

 

3

 

(3)1

41

 

 

 

SUPPORT FIELD  

Concentration

    Choose from: business ( MGMT, ACCT, FIN, IS, BLAW), English
       ethnic and women’s studies, language and literature, history,

        peace and social justice studies, political science, psychology,

        science (BIOL, CHEM, ENVR, PHYS), or sociology.

Lower level selections  

Advanced selections  

TOTAL  

 


 

 

 

9

6

15

ELECTIVES  
 Minimum (maximum of 3 hours may be JMC)         13 
 TOTAL MAJOR HOURS       72 
OTHER GRADUATION REQUIREMENTS  

 Minimum GPA in major  

Minimum GPA for graduation  

Minimum number of hours outside JMC

Minimum advanced hours  

Minimum total hours  

Courses numbered 0** do not count in

minimum hours required for degree.

2.00

2.25

72

33

128

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CONVERGENCE JOURNALISM (BA)       

 BA: CONVERGENCE JOURNALISM DEGREE PLAN (JOCJ)  
UNIVERSITY REQUIREMENTS  

Please see the University Requirements section of this catalog.

 
MAJOR REQUIREMENTS  

Journalism and Mass Communication

    JMC 100 Media Issues 

    JMC 102 Creating Media Messages  

    JMC 201 Introduction to Visual Media 

   JMC 302/303 JMC Colloquia (1 section of 302 and two of 303 required)

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing 

    JMC 342 Publication Design

    JMC 488 Communication Law (writing-intensive course) 

    JMC 495 Internship (capstone course) 

Total Journalism and Mass Communication Core

Journalism

    JMC 223 Convergence Reporting I 

    JMC 321 Student Media Lab

         Two semesters of JMC 321 required, one must be with JMC 

         Network.

    JMC 324 Convergence Reporting II 

Total Journalism Core

Choose 12 hours from the following courses: 

    JMC 111 Announcing

    JMC 233 Introduction to Photography

    JMC 239 Writing for Electronic Delivery

    JMC 260 Television Studio Production

    JMC 333 Photojournalism

    JMC 341 Copy Editing

    JMC 360 Television Field Production

    JMC 405 Visual Portfolio

    JMC 438 Broadcast News

    JMC 449 Opinion Writing

    JMC 450 Feature Writing

 

JMC Elective

 

POLS 225 National Government or

     POLS 226 States and Federal Government

FLFR, FLGE, FLLA, or FLSP 221, 222

Sophomore English Literature 

TOTAL 

1 Hours (in parentheses) may also fulfill university requirements 

and are not included in total major hours

 

3

3

3

 3

 

3

4

3

1

23

 

3

0

 

 

3

6

12

 

 

 

 

 

 

 

 

 

 

 

 

3

 

 

(3)¹

6

3

50

SUPPORT FIELD  

Concentration

    Choose from: business (MGMT, ACCT, FIN, IS, BLAW), ethnic and   
       women's studies, language and literature, history
      peace and social justice studies, political science, psychology,
      science (BIOL, CHEM, ENVR, PHYS), or sociology.

Lower level selections

Advanced selections 

TOTAL 

 

 
 
 
 

9

6

15

ELECTIVES  

 

Minimum (maximum of 3 hours may be JMC)

 

4

 

TOTAL MAJOR HOURS

 

75

OTHER GRADUATION REQUIREMENTS  

 

Minimum GPA in major 

Minimum GPA for graduation

Minimum number of hours outside JMC

Minimum advanced hours 

Minimum total hours

Courses numbered 0** do not count in

minimum hours required for degree.

 

2.00

2.25

72

33

128

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CONVERGENCE JOURNALISM/MULTIMEDIA WITH TEACHER CERTIFICATION (BS)     

 BS: CONVERGENCE JOURNALISM/MULTIMEDIA TEACHER CERTIFICATION DEGREE PLAN (JMCT)  
UNIVERSITY REQUIREMENTS  

Please see the University Requirements section of this catalog.

 
MAJOR REQUIREMENTS  

Journalism and Mass Communication

    JMC 100 Media Issues  

    JMC 102 Creating Media Messages  

    JMC 201 Introduction to Visual Media  

   JMC 302/303 JMC Colloquia (1 section of 302 and two of 303 required)

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing  

    JMC 342 Publication Design  

    JMC 488 Communication Law (writing-intensive course)  

Total Journalism and Mass Communication Core  

Journalism

    JMC 223 Convergence Reporting I  

    JMC 233 Introduction to Photography  

    JMC 239 Writing for Electronic Delivery 

    JMC 317 Electronic Media Principles 

    JMC 321 Student Media Lab  

         One semester of JMC 321 required.

Total Journalism Core  

Choose 6 hours from the following courses: 

    JMC 260 Television Studio Production

    JMC 324 Convergence Reporting II

    JMC 333 Photojournalism

    JMC 341 Copy Editing

    JMC 351 Electronic Publishing

    JMC 364 Media and Religion

    JMC 449 Opinion Writing

    JMC 450 Feature Writing

 

SOCI 111 Introduction to Sociology 

TOTAL  

1 Hours (in parentheses) may also fulfill university requirements 

and are not included in total major hours

 

3

3

3

3

 

3

4

3

22

 

3

3

3

3

0

 

 12

6

 

 

 

 

 

 

 

 

 

(3)1

40

PROFESSIONAL EDUCATION REQUIREMENTS  

    EDUC 211 Educational Foundations and

         Multicultural Perspectives  

    EDUC 221 Educational Psychology  

    EDUC 412 Secondary Curriculum and Media (capstone course)  

    EDUC 432 Secondary Management and Methods (capstone course)  

   EDUC 476 Effective Strategies for English Language Learners

    EDUC 490 Student Teaching (capstone course)  

    READ 322 Reading in Secondary Content Areas  

    SPED 371 Teaching Students With Special Needs

         (writing-intensive course)  

    TECH 210 Technology in Education 

TOTAL  

1 Hours (in parentheses) may also fulfill university requirements 

and are not included in total major hours

 

3

(3)1

3

3

3

6

3

 

3

3

24

ELECTIVES  

 

Minimum   

 

8

 

TOTAL MAJOR HOURS 

 

72

CRITERIA FOR ADMISSION TO TEACHER EDUCATION  
In accordance with Texas state law, students must meet the admission criteria described in the Teacher Education section. 
OTHER GRADUATION REQUIREMENTS  

Minimum GPA in major  

Minimum GPA for graduation  

Minimum hours outside JMC  

Minimum advanced hours  

Minimum total hours  

Courses numbered 0** do not count in

minimum hours required for degree.

2.00

2.25

72

33

128

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MULTIMEDIA (BS)      

BS: MULTIMEDIA DEGREE PLAN (JMM)  
UNIVERSITY REQUIREMENTS  

Please see the University Requirements section of this catalog.

 
MAJOR REQUIREMENTS  

Journalism and Mass Communication

    JMC 100 Media Issues  

    JMC 102 Creating Media Messages  

    JMC 201 Introduction to Visual Media  

   JMC 302/303 JMC Colloquia (1 section of 302 and two of 303 required)

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing  

    JMC 342 Publication Design  

    JMC 488 Communication Law (writing-intensive course)  

    JMC 495 Internship  

Total Journalism and Mass Communication Core  

 

3

3

3

3

 

3

4

3

1

23

Multimedia

    JMC 239 Writing for Electronic Delivery  

    JMC 321 Student Media/Agency Lab (2 semesters required; one  

         must be with student-run multimedia production agency)  

    JMC 317 Electronic Media Principles  

Total Multimedia Core  

Multimedia Menu (choose 12 hours) 

    JMC 260 Television Studio Production

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing

    JMC 352 Advanced Digital Media

    JMC 360 Television Field Production

    JMC 390 Ad Creativity and Copy Writing

    JMC 405 Visual Portfolio

 

     JMC Elective  

TOTAL  

 

3

 

0

3

6

12

 

 

 

 

 

 

 

 

3

41

SUPPORT FIELD  

Concentration

    Choose from: art, communication, computer science, English,

    ethnic and women’s studies, marketing, political science,

    psychology or sociology.

Lower level selections  

Advanced selections  

TOTAL  

 

 

 

 

9

6

15

ADDITIONAL SUPPORT HOURS REQUIRED  

  

ART 105 Two-Dimensional Design 

ART 351 Typography I

PSYC 120 Introduction of Psychology or

         SOCI 111 Introduction to Sociology 

TOTAL  

1 Hours (in parentheses) may also fulfill university requirements 

and are not included in total major hours

 

3

3

 

 (3)1

6

ELECTIVES  
 Minimum (maximum of 3 hours may be JMC)        7
 TOTAL MAJOR HOURS      75
OTHER GRADUATION REQUIREMENTS  

Minimum GPA in major  

Minimum GPA for graduation  

Minimum number of hours outside JMC

Minimum advanced hours  

Minimum total hours  

Courses numbered 0** do not count in

minimum hours required for degree.

2.00

2.25

72

33

128

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Digital Media Minor    

This 18-hour minor is designed to provide digital media support for all types of majors - particularly in careers that require message presentation comprising digital photography and video; presentation graphics; computer-assisted training; and desktop, CD, DVD and World-Wide Web publishing. The program is managed by the Department of Journalism and Mass Communication, but a maximum of two courses may be substituted from other departments to give the minor an interdisciplinary flavor.

Before being admitted to a program, a student must satisfy the requirements listed in the ACT/SAT Placement Information section of this catalog. Although JMC 102, Creating Media Messages, is not required for the digital media minor, a student must make a score of 70 or higher on the Grammar, Punctuation and Spelling Exam, or have an SAT verbal score of 550 or an ACT English score of 24, in order to declare the major.

 

Minor in Digital Media

DIGITAL MEDIA MINOR (DGME)  

Digital media minors may take the required JMC classes without meeting the prerequisites of JMC 100 and JMC 102. All other prerequisites will apply. Freshmen and sophomores may take JMC 233 or 260 after completing JMC 201, but they cannot take an advanced course until their junior year.

    Digital Media Core: JMC 201, 233 or 260, 310, 342, 451 and 488  

    Substitution from other departments: Students may petition to

    substitute one or two computer-based courses that are relevant to

    this minor and that fit the individual student’s needs.

TOTAL  

Note: The minor advisor may be able to waive prerequisites for some courses within 
this minor.

 
 
 
 

12-18

 

 

0-6

18

 
 

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Other Minors in Journalism and Mass Communication      

Before being admitted to a program, a student must satisfy the requirements listed in the ACT/SAT Placement Information section of this catalog. Before enrolling in JMC 102, Creating Media Messages, for the Media Studies minor, or in JMC 223 or JMC 239 for the Convergence Journalism or Ad/PR minors, a student must make a score of 70 or higher on the Grammar, Punctuation and Spelling Exam, or have an SAT verbal score of 550 or an ACT English score of 24.

 

OTHER MINORS  

Advertising/Public Relations (Ad/PR)

    JMC 239; 347 or 348; 389, 390 or 391488, 492
   One 3-hour JMC Selection

Total 

 

15
3

18

Convergence Journalism (JOCJ)  

    JMC 223, 324, 341, 342, 449 or 450, 488  

 

18

Media Studies (JMMS)

    JMC 100, 102, 223 or 239, 317, 347 or 348, 488

 

18

 

TOTAL  

Note: The minor advisor may be able to waive prerequisites for some courses within these minors.   

 

18

 

Course Descriptions

Please see the Course Descriptions section of this catalog. Courses offered by the Department of Journalism and Mass Communication include those with the following designation: JMC. These courses are the JMC core: JMC 100, 102, 201, 321, 310 or 351, 342, 488, 495.

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