2012-13 Course DescriptionsMKTG - Marketing
Department of Management Sciences (COBA)
MKTG 320 Principles of Marketing (3-0-3), fall, spring. Overview of the marketing functions, marketing concept, marketing research, marketing ethics, market segmentation, target marketing, product, price, promotion and distribution strategies. Prerequisites: 24 earned hours.
MKTG 341 Marketing Research (3-0-3), fall, spring. A study of the role of market research in the business organization. Field exercise involving the collection, analysis, and interpretation of data as applied to the solution of marketing problems. Prerequisites: IS 322; MKTG 320 or MKTG 340, both with a grade of "C" or better.
MKTG 342 Consumer Behavior (3-0-3), fall, spring. The buyer as a problem solver; buying decision process: factors influencing behavior, principles, theories, and models. Data developed by behavioral science is employed to discern and explain consumer behavior. Emphasis is placed on integrating this data into current marketing practices. Prerequisites: MKTG 320 or 340 and 341, with a grade of "C" or better.
MKTG 343 Personal Selling (3-0-3), fall, spring. Explains the psychology of sales while developing effective negotiation and communication strategies that will be beneficial in selling ideas, concepts, and programs throughout one's career. Handling objections, time management, customer relationship management and networking skills are applied from a client perspective. Prerequisite: 48 earned hours.
MKTG 344 Marketing Promotion (3-0-3), fall, spring. A review of sales and advertising functions, as well as publicity, public relations, and sales promotion. A strategic planning perspective will be assumed. Prerequisite: MKTG 320, with a grade of "C" or better.
MKTG 419 International Marketing (3-0-3), on demand. Emphasizes the issues, problems, and decisions facing managers of international marketing, the complex environment in which international marketing occurs, and ways of integrating and coordinating marketing programs in diverse markets. Prerequisites: MKTG 320 or MKTG 340, with a grade of "C" or better.
MKTG 432 Data Mining (3-0-3), fall. Survey of the emerging technologies used to uncover patterns and associations in large databases for improved decision making in the marketing arena. Prerequisite: IS 322 with a grade of "C" or better. Same as IS 432.
MKTG 495 Marketing Strategy (3-0-3), fall, spring. Comprehensive study of marketing strategies and tactics and how they may be implemented. A major project and cases, are used to illustrate the application of marketing concepts in a practical manner. Prerequisites: MKTG 320 or MKTG 340, 341, both with a grade of "C" or better.
MKTG 499 Marketing Internship (3-0-3), on demand. Field experience applying marketing knowledge and skills in a professional setting. Prerequisite: MKTG 320, with a grade of "C" or better; 2.75 or higher GPA in business courses; 2.5 or higher GPA overall; approval from director of Internships.
Vision in Action
Watch the video above to witness the future of Abilene Christian University taking shape.
Satisfy your curiosity about what it means to live and learn at ACU!
Apply to ACU