Journalism and Mass Communication

Cheryl Mann Bacon, Chair   
ACU Box 27892
Abilene, Texas 79699-7892
Don Morris Center, Room 301

Phone: 325-674-2296
Fax: 325-674-2139
Email: cheryl.bacon@jmc.acu.edu
Web: www.acu.edu/jmc

Faculty
Cheryl M. Bacon, Professor
Joyce Haley, Instructor
David A. Hogan, Instructor
Susan Lewis, Associate Professor
Charles Marler, Senior Faculty
Doug Mendenhall, Instructor and Journalist-in-Residence
Kenneth Pybus, Associate Professor
George Saltsman, Instructor
Cade White, Instructor

Majors: Advertising/Public Relations (BS)
                Electronic Media (BS)
                Journalism (BS)

Minors: Advertising/Public Relations
               
Digital Media
                Journalism
                Media Studies 

The Department of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication. The department offers the Bachelor of Science degree. Majors in journalism and mass communication may concentrate in one of three programs: advertising/public relations, multi media or convergence journalism.

The department also cooperates with the Department of Art and Design to offer the Bachelor of Arts interdisciplinary degree in graphic design/advertising. A minor in advertising/public relations, digital media, journalism or media studies may be added to other majors outside the Department of Journalism and Mass Communication. 

Introduction

The journalism and mass communication curriculum is message focused, technology driven and committed to convergence in order to prepare students for service in media, agencies, corporations and institutions that use mass communication.

Course work in the department carefully balances theoretical and practical information about journalism and mass communication. The curriculum is designed to help students master analytical processes, writing, technology, and the theoretical, historical, ethical and legal foundations of their major field choices.   

State-of-the-art laboratories and a faculty that balances strong academic and professional preparation complement the unique purposes of the university and the department. Student media operated by the department are KACU-FM, a National Public Radio affiliate; KUF-TV, a Class A TV station; ACU Videoworks, a television production facility; the Optimist, a twice-weekly All-American student newspaper; Optimist Online, and a student-run advertising/public relations agency.  Together, The Optimist, its online and mobile versions, KUF-TV and KACU-FM comprise the JMC Network. All of these operations have access to up-to-date computer and electronic technology so the graduate is proficient in contemporary media operations.

Professionally oriented student organizations supplement the students’ preparation. Available are the Advertising Club, affiliate of the American Advertising Federation; Kappa Tau Alpha, national honor society for journalism and mass communication students; the Public Relations Student Society of America chapter, affiliate of PRSA; a chapter of the Society of Professional Journalists; and a student chapter of the Broadcast Education Association.

All majors are strongly encouraged to be active members of at least one of the professional societies or associations.

Study Abroad Expectations

All students are encouraged to participate in ACU’s Study Abroad program. Classes offered at Study Abroad sites vary depending on the site. Academic advisors can assist students in planning ahead for their Study Abroad experience and should be consulted during the freshman year.

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Bachelor of Science Degrees (BS)   

Admission Requirements
Before being admitted to a program, a student must satisfy the requirements listed in the ACT/SAT Placement Information section of this catalog. Before enrolling in JMC 102, Creating Media Messages, a student must make a score of 70 or higher on the Grammar, Punctuation and Spelling Exam, or have a SAT verbal score of 550 or an ACT English score of 24.

Degree plans in each field include both academic and practical experience. In addition to on-campus media experience, students are required to do an internship. They have the opportunity to work in internships at the Abilene Reporter-News, local radio and television stations, local advertising agencies or public relations departments.

Summer internships have been done by recent graduates in Washington, D.C., Nashville, Oklahoma City, Dallas, Fort Worth, Amarillo, Abilene, Shreveport, St. Louis, Austin, Atlanta, New York, Los Angeles, Honolulu, Seattle and Chicago.

ADVERTISING/PUBLIC RELATIONS (BS)   

BS: ADVERTISING/PUBLIC RELATIONS 

DEGREE PLAN (JAPR)

 
UNIVERSITY REQUIREMENTS  

Please see the University Requirements section of this catalog.

 
MAJOR REQUIREMENTS  

Journalism and Mass Communication Core

    JMC 100 Media Issues  

    JMC 102 Creating Media Messages 

    JMC 201 Introduction to Visual Media 

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing  

    JMC 342 Publication Design  

    JMC 488 Communication Law (writing-intensive course)  

    JMC 495 Internship 

Total Journalism and Mass Communication Core  

Advertising/Public Relations

    JMC 239 Writing for Electronic Delivery  

    JMC 321 Student Media/Agency Lab (2 semesters required; one  

         must be with AD/PR agency)  

    JMC 347 Principles of Public Relations  

    JMC 348 Principles of Advertising  

    JMC 492 Ad/PR Campaigns  

Total Advertising/Public Relations Core  

   JMC Elective

 

3

3

3

 

3

4

3

1

20

 

3

 

0

3

3

3

12

3

ADVERTISING/PUBLIC RELATIONS SELECTION  

Choose two of the following courses (note prerequisite requirements):

    JMC 223 Convergence Reporting I

    JMC 389 Public Relations Writing

    JMC 390 Ad Creativity and Copy Writing

    JMC 391 Ad/PR Media Planning

TOTAL

 

 

 

 

 

6

SUPPORT FIELD  

Concentration (must be in single field or category)

    Choose from: business (MGMT, ACCT, FIN, IS, BLAW), English
       ethnic and women’s studies, foreign language, history,

        peace and social justice studies, political science, psychology,

        science (BIOL, CHEM, ENVR, PHYS), or sociology.

Lower level selections

Advanced selections  

TOTAL  

 

 

 

 


9

6

15

ADDITIONAL SUPPORT HOURS REQUIRED 

FOR JAPR MAJORS*

 

    PSYC 120 Introduction of Psychology or

         SOCI 111 Introduction to Sociology 

    MKTG 320 Principles of Marketing 

    MKTG 344 Marketing Promotion or

         MGMT 330 Management and Organizational Behavior 

TOTAL

1 Hours (in parenthesis) may also fulfill university requirements 

and are not included in total major hours

*COBA hours may be included in the 15-hour support field or be included in the 18-hour elective block.

 

(3)¹

3

 

3

6

ELECTIVES  

 

Minimum (maximum of 3 hours may be JMC)  

 

10

 

TOTAL MAJOR HOURS  

 

72

OTHER GRADUATION REQUIREMENTS  

 

Minimum GPA in major  

Minimum GPA for graduation 

Minimum liberal arts and sciences hours 

Minimum advanced hours  

Minimum total hours  

Courses numbered 0** do not count in

minimum hours required for degree.

 

2.00

2.25

65

33

128

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CONVERGENCE JOURNALISM (BS)   

 BS: CONVERGENCE JOURNALISM DEGREE PLAN (JOCJ)  
UNIVERSITY REQUIREMENTS  

Please see the University Requirements section of this catalog.

 
MAJOR REQUIREMENTS  

Journalism and Mass Communication

    JMC 100 Media Issues  

    JMC 102 Creating Media Messages  

    JMC 201 Introduction to Visual Media  

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing  

    JMC 342 Publication Design  

    JMC 488 Communication Law (writing-intensive course)  

    JMC 495 Internship  

Total Journalism and Mass Communication Core  

Journalism

    JMC 223 Convergence Reporting I  

    JMC 321 Student Media Lab  

         Two semesters of JMC 321 required, one must be on 

         the student newspaper.

    JMC 324 Convergence Reporting II  

Total Journalism Core  

Choose 12 hours from the following courses: 

    JMC 111 Announcing

    JMC 233 Introduction to Photography

    JMC 239 Writing for Electronic Delivery

    JMC 260 Television Studio Production

    JMC 333 Photojournalism

    JMC 341 Copy Editing

    JMC 360 Television Field Production

    JMC 405 Visual Portfolio

    JMC 438 Broadcast News

    JMC 449 Opinion Writing

    JMC 450 Feature Writing

 

    JMC Elective  

 

     PSYC 120 Introduction of Pyschology or

          SOCI 111 Introduction to Sociology 

TOTAL  41

1 Hours (in parenthesis) may also fulfill university requirements 

and are not included in total major hours

 

3

3

3

 

3

4

3

1

20

 

3

0

 

 

3

6

12

 

 

 

 

 

 

 

 

 

 

 

 

3

 

 

(3)1

41

 

 

 

SUPPORT FIELD  

Concentration

    Choose from: business (MGMT, ACCT, FIN, IS, BLAW), English
       ethnic and women’s studies, foreign language, history,

        peace and social justice studies, political science, psychology,

        science (BIOL, CHEM, ENVR, PHYS), or sociology.

Lower level selections  

Advanced selections  

TOTAL  

 


 

 

9

6

15

ELECTIVES  

 

Minimum (maximum of 3 hours may be JMC)  

 

16 

 

TOTAL MAJOR HOURS 

 

72 

OTHER GRADUATION REQUIREMENTS  

 

Minimum GPA in major  

Minimum GPA for graduation  

Minimum liberal arts and sciences hours  

Minimum advanced hours  

Minimum total hours  

Courses numbered 0** do not count in

minimum hours required for degree.

 

2.00

2.25

65

33

128

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CONVERGENCE JOURNALISM (BA)    

 BA: CONVERGENCE JOURNALISM DEGREE PLAN (JOCJ)  
UNIVERSITY REQUIREMENTS  

Please see the University Requirements section of this catalog.

 
MAJOR REQUIREMENTS  

Journalism and Mass Communication

    JMC 100 Media Issues 

    JMC 102 Creating Media Messages  

    JMC 201 Introduction to Visual Media 

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing 

    JMC 342 Publication Design

    JMC 488 Communication Law (writing-intensive course) 

    JMC 495 Internship 

Total Journalism and Mass Communication Core

Journalism

    JMC 223 Convergence Reporting I 

    JMC 321 Student Media Lab

         Two semesters of JMC 321 required, one must be with JMC 

         Network.

    JMC 324 Convergence Reporting II 

Total Journalism Core

Choose 12 hours from the following courses: 

    JMC 111 Announcing

    JMC 233 Introduction to Photography

    JMC 239 Writing for Electronic Delivery

    JMC 260 Television Studio Production

    JMC 333 Photojournalism

    JMC 341 Copy Editing

    JMC 360 Television Field Production

    JMC 405 Visual Portfolio

    JMC 438 Broadcast News

    JMC 449 Opinion Writing

    JMC 450 Feature Writing

 

JMC Elective

 

PSYC 120 Introduction of Psychology or

     SOCI 111 Introduction to Sociology 

FLFR, FLGE, FLLA, or FLSP 221, 222

Sophomore English Literature 

TOTAL 

1 Hours (in parenthesis) may also fulfill university requirements 

and are not included in total major hours

 

3

3

3

 

3

4

3

1

20

 

3

0

 

 

3

6

12

 

 

 

 

 

 

 

 

 

 

 

 

3

 

 

(3)¹

6

3

50

SUPPORT FIELD  

Concentration

    Choose from: business (MGMT, ACCT, FIN, IS, BLAW), ethnic and   
       women's studies, foreign language, history
      peace and social justice studies, political science, psychology,
      science (BIOL, CHEM, ENVR, PHYS), or sociology.

Lower level selections

Advanced selections 

TOTAL 

 

 
 
 
 

9

6

15

ELECTIVES  

 

Minimum (maximum of 3 hours may be JMC)

 

7

 

TOTAL MAJOR HOURS

 

72

OTHER GRADUATION REQUIREMENTS  

 

Minimum GPA in major 

Minimum GPA for graduation

Minimum liberal arts and sciences hours 

Minimum advanced hours 

Minimum total hours

Courses numbered 0** do not count in

minimum hours required for degree.

 

2.00

2.25

65

33

128

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   CONVERGENCE JOURNALISM/MULTIMEDIA WITH TEACHER CERTIFICATION (BS)

 BS: CONVERGENCE JOURNALISM/MULTIMEDIA TEACHER CERTIFICATION DEGREE PLAN (JMCT)  
UNIVERSITY REQUIREMENTS  

Please see the University Requirements section of this catalog.

 
MAJOR REQUIREMENTS  

Journalism and Mass Communication

    JMC 100 Media Issues  

    JMC 102 Creating Media Messages  

    JMC 201 Introduction to Visual Media  

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing  

    JMC 342 Publication Design  

    JMC 488 Communication Law (writing-intensive course)  

Total Journalism and Mass Communication Core  

Journalism

    JMC 223 Convergence Reporting I  

    JMC 233 Introduction to Photography  

    JMC 239 Writing for Electronic Delivery 

    JMC 317 Electronic Media Principles 

    JMC 321 Student Media Lab  

         One semesters of JMC 321 required, one must be within the 

         JMC Network.

Total Journalism Core  

Choose 6 hours from the following courses: 

    JMC 260 Television Studio Production

    JMC 324 Convergence Reporting II

    JMC 333 Photojournalism

    JMC 341 Copy Editing

    JMC 351 Electronic Publishing

    JMC 364 Media and Religion

    JMC 449 Opinion Writing

    JMC 450 Feature Writing

 

SOCI 111 Introduction to Sociology 

TOTAL  

1 Hours (in parenthesis) may also fulfill university requirements 

and are not included in total major hours

 

3

3

3

 

3

4

3

19

 

3

3

3

3

0

 

 

12

6

 

 

 

 

 

 

 

 

 

(3)1

37

PROFESSIONAL EDUCATION REQUIREMENTS  

    EDUC 211 Educational Foundations and

         Multicultural Perspectives  

    EDUC 221 Educational Psychology  

    EDUC 412 Secondary Curriculum and Media  

    EDUC 432 Secondary Management and Methods  

    EDUC 490 Student Teaching  

    READ 322 Reading in Secondary Content Areas  

    SPED 371 Teaching Students With Special Needs

         (writing-intensive course)  

    TECH 210 Technology in Education 

TOTAL  

1 Hours (in parenthesis) may also fulfill university requirements 

and are not included in total major hours

 

3

(3)1

3

3

6

3

 

3

3

24

ELECTIVES  

 

Minimum   

 

11

 

TOTAL MAJOR HOURS 

 

72

CRITERIA FOR ADMISSION TO TEACHER EDUCATION  

In accordance with Texas state law, the ACU Teacher Education Program has established the following criteria for admission to Teacher Education. Before taking more than 6 hours EDUC a student must first be admitted to the Teacher Education Program. To be admitted to the Teacher Education Program, a student must:

  1. Complete and submit an application for admission into the Teacher Education Program;
  2. Have completed the first 45 semester hours of credit;
  3. Successfully complete with a C or better 12 hours in the candidate’s chosen content field;
  4. Have a minimum Grade Point Average (GPA) of 2.75 (2.75 or higher in the content field);
  5. Complete 6 hours of University Requirements English with no grade lower than a “C” (In order to maintain admission status the candidate must earn a C or better in all university required  English courses.);
  6. Pass all three sections of the Texas Higher Education Assessment (THEA) test, with a score on the reading section of 260 or higher, a score on the math section of 230 or higher and a score on the writing section of 240 or higher; Students may retake the THEA once if the required level is not earned in the first administration. Acceptance of scores from a third administration of the THEA are subject to review by the Teacher Education Admissions Committee;
  7. Successfully complete (C or better) EDUC 211 - Educational Foundations and Multicultural Perspectives;
  8. Successfully complete the ACU Teacher Education formal writing sample administered in EDUC 211;
  9. Successfully complete first submission of the Teacher Education E-portfolio as described in the ACU Teacher Education Student Handbook;
  10. A declared major that includes certification;
  11. Receive approval from the Teacher Education Admissions and Review Committee. An interview with the committee may be required.

English Language Proficiency Requirement for International Students: International students with primary languages other than English must demonstrate English language proficiency by the following:

Obtain an official TOEFL score of at least 600 (computer-based score of 250, iBT of 100).

Any exemptions or modification to the above requirements due to special circumstances must be requested through the chair of the Department of Teacher Education. All requests will be reviewed and must be approved by the Teacher Education Admissions and Review Committee. In addition, admission to teacher education is not the final step in the process. In order to remain in the program the prospective teacher must continue to meet the GPA requirement (2.75). Approval to take Education Block classes (411/412 and 431/432) and to enroll in student teaching must be obtained from the Teacher Education Admissions and Review Committee before enrolling in those classes.

Additional requirements for maintaining program admission status:

  1. In order to remain in the Teacher Education Program, an overall GPA of 2.75, 2.75 in the content field, and continued approval of the Teacher Education Admissions Committee must be maintained.
  2. A grade of C or better is required for all majors courses.
  3. Junior and senior transfer students must take the THEA and be admitted to the Teacher Education Program during their first semester at Abilene Christian University to continue in professional education course work. Arrangements to take the THEA should be made as quickly as possible by contacting the Office of Career and Academic Development.

 

Note:

A candidate who does not have an overall GPA of 2.75 or higher may be conditionally admitted to the program if all other admissions criteria are met and if all of the following are true:

  1. An overall GPA of 2.75 or higher in the last 60 hours
  2. A GPA of 2.75 in the teaching content field
  3. No university disciplinary actions filed – academic or otherwise
  4. A formal letter of request submitted to the admissions committee describing the candidate’s academic history and articulating motivations for wanting to enter the teaching profession
  5. An interview with the Teacher Education Admissions Committee
 
OTHER GRADUATION REQUIREMENTS  

 

Minimum GPA in major  

Minimum GPA for graduation  

Minimum liberal arts and sciences hours  

Minimum advanced hours  

Minimum total hours  

Courses numbered 0** do not count in

minimum hours required for degree.

 

2.00

2.25

65

33

128

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MULTIMEDIA (BS)    

BS: MULTIMEDIA DEGREE PLAN (JMM)  
UNIVERSITY REQUIREMENTS  

Please see the University Requirements section of this catalog.

 
MAJOR REQUIREMENTS  

Journalism and Mass Communication

    JMC 100 Media Issues  

    JMC 102 Creating Media Messages  

    JMC 201 Introduction to Visual Media  

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing  

    JMC 342 Publication Design  

    JMC 488 Communication Law (writing-intensive course)  

    JMC 495 Internship  

Total Journalism and Mass Communication Core  

 

3

3

3

 

3

4

3

1

20

Multimedia

    JMC 239 Writing for Electronic Delivery  

    JMC 321 Student Media/Agency Lab (2 semesters required; one  

         must be with JMC Network)  

    JMC 317 Electronic Media Principles  

Total Multimedia Core  

Multimedia Menu (choose 12 hours) 

    JMC 260 Television Studio Production

    JMC 310 Interactive Media or

         JMC 351 Electronic Publishing

    JMC 352 Advanced Digital Media

    JMC 360 Television Field Production

    JMC 390 Ad Creativity and Copy Writing

    JMC 405 Visual Portfolio

 

     JMC Elective  

TOTAL  

 

3

 

0

3

6

12

 

 

 

 

 

 

 

 

3

41

SUPPORT FIELD  

Concentration

    Choose from: art, communication, computer science, English,

    ethnic and women’s studies, marketing, political science,

    psychology or sociology.

Lower level selections  

Advanced selections  

TOTAL  

 

 

 

 

9

6

15

ADDITIONAL SUPPORT HOURS REQUIRED  

  

ART 105 Two-Dimensional Design 

ART 351 Basic Visual Communication 

PSYC 120 Introduction of Psychology or

         SOCI 111 Introduction to Sociology 

TOTAL  

1 Hours (in parenthesis) may also fulfill university requirements 

and are not included in total major hours

 

3

3

 

 (3)1

6

ELECTIVES  

 

Minimum (maximum of 3 hours may be JMC)  

 

10 

 

TOTAL MAJOR HOURS 

 

72

OTHER GRADUATION REQUIREMENTS  

 

Minimum GPA in major  

Minimum GPA for graduation  

Minimum liberal arts and sciences hours  

Minimum advanced hours  

Minimum total hours  

Courses numbered 0** do not count in

minimum hours required for degree.

 

2.00

2.25

65

33

128

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Digital Media Minor    

This 18-hour minor is designed to provide digital media support for all types of majors - particularly in careers that require message presentation comprising digital photography and video; presentation graphics; computer-assisted training; and desktop, CD, DVD and World-Wide Web publishing. The program is managed by the Department of Journalism and Mass Communication, but a maximum of two courses may be substituted from other departments to give the minor an interdisciplinary flavor.

Before being admitted to a program, a student must satisfy the requirements listed in the ACT/SAT Placement Information section of this catalog. Before enrolling in JMC 102, Creating Media Messages, a student must make a score of 70 or higher on the Grammar, Punctuation and Spelling Exam, or have an SAT verbal score of 550 or an ACT English score of 24

 

DIGITAL MEDIA MINOR (DGME)  

Digital media minors may take the required JMC classes without meeting the prerequisites of JMC 100 and JMC 102. All other prerequisites will apply. Freshmen and sophomores may take JMC 233 or 260 after completing JMC 201, but they cannot take an advanced course until their junior year.

    Digital Media Core: JMC 201, 233 or 260, 310, 342, 451 and 488  

    Substitution from other departments: Students may petition to

    substitute one or two computer-based courses that are relevant to

    this minor and that fit the individual student’s needs.

TOTAL  

Note: The minor advisor may be able to waive prerequisites for some courses within this minor.

 
 
 
 

12-18

 

 

0-6

18

 
 

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Other Minors in Journalism and Mass Communication    

Before being admitted to a program, a student must satisfy the requirements listed in the ACT/SAT Placement Information section of this catalog. Before enrolling in JMC 102, Creating Media Messages, a student must make a score of 70 or higher on the Grammar, Punctuation and Spelling Exam, or have an SAT verbal score of 550 or an ACT English score of 24.

 

OTHER MINORS  

Advertising/Public Relations (Ad/PR)

    JMC 239; 347 or 348; 389, 390 or 391
   One 3-hour JMC Selection

Total 

 

18
3

21

Convergence Journalism (JOCJ)

    JMC 223, 324, 341, 342, 449 or 450, 488  

 

18

Media Studies (JMMS)

    JMC 100, 102, 233 or 239, 317, 347 or 348, 488

 

18

 

TOTAL  

Note: The minor advisor may be able to waive prerequisites for some courses within these minors.   

 

18

 

Course Descriptions

Please see the Course Descriptions section of this catalog. Courses offered by the Department of Journalism and Mass Communication include those with the following designation: JMC. These courses are the JMC core: JMC 100, 102, 201, 310 or 351, 342, 488, 495.

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