2010-11 Course Descriptions

   JMC - Journalism and Mass Communication


Department of Journalism and Mass Communication (CAS)   

JMC 100 Media Issues (3-0-3), fall, spring. An introduction to media, examining their impact on society and individuals.   

JMC 102 Creating Media Messages (3-0-3), fall, spring. The understanding and practice of writing messages for mass media, focusing on the purpose, design, format, and audiences of written media messages, and an introduction to critical thinking. Prerequisite: GPS proficiency as defined in departmental requirements.   

JMC 111 Announcing (3-0-3), fall, spring. Develops basic verbal skills necessary to communicate on the air effectively. Areas of concentration will include phonetic skills, proper diction, pronunciation, simultaneous announcing, equipment usage, and FCC rules for operator practices.   

JMC 201 Introduction to Visual Media (3-1-3), fall, spring. Principles and practice of visual communication including the use of digital photography, digital video production, multimedia, and Web site design. Students will analyze and practice creative content development for new media journalism using established industry tools and techniques.   

JMC 223 Convergence Reporting I (3-1-3), fall, spring. A study of the nature of news; the reporter's three-fold role of reporting, researching, and writing; and the basic news forms for print and broadcast media. Prerequisite: JMC 100, 102, 201.   

JMC 233 Photography (3-0-3), fall, spring. A study of the principles of photography with emphasis upon shooting assignments for the mass media, criticizing and editing photographs, making quality prints, and digital image editing. Students must own an instructor approved digital camera. Prerequisites: JMC 100, 102, 201.   

JMC 234 Advanced Photography (3-0-3), on demand. Emphasis upon development of camera technique, print making, studio lighting, and portfolios. Students will work in black and white and color materials. Students must have 35mm camera. A passing grade in the lab portion of the class is necessary to pass the course. Prerequisite: JMC 100, 102, 201, 233.   

JMC 239 Writing for Electronic Delivery (3-1-3), fall, spring. An active study of the creation of messages for delivery in various electronic forms. Emphasis placed on news values, journalistic style and media ethics. Prerequisites: JMC 100, 102, 201.   

JMC 260 Television Studio Production (3-3-3), fall, spring. An introduction to TV Studio Production including the operation of studio cameras, switchers and video recording. This course will cover lighting, studio audio, video graphics, set design, and program editing and production. Prerequisites: JMC 100, 102, 201.   

JMC 310 Interactive Media (3-0-3), fall, spring. The understanding and practice of mediated, digital messages, especially focusing on the purpose, design, format, and audiences of these types of messages for self-paced and group learning. Prerequisites: JMC 102, 201.   

JMC 317 Electronic Media Principles (3-0-3), spring. An examination of electronic media principles, covering such topics as history, technology, regulation, news, advertising, programming, audience research, business practices, social impact, ethics, and careers. Prerequisite: JMC 102, 201 and completion of 60 hours.   

JMC 321 Student Media Lab (0-1-No credit), fall, spring. This lab experience will enhance journalism and mass communication skills through participation on a student media or agency staff. Involvement in a variety of writing, editing, research, planning and production tasks will enhance student understanding and application of skills in the professional environment. Two semesters are required for all JMC majors. Convergence Journalism spend both semesters on the JMC Network. Ad/PR majors spend at least one of the required two semesters on the Agency staff. Prerequisites: Junior standing, JMC 100, JMC 102. (for Convergence Journalism majors), and JMC 100, 102, 347 and 348 for Ad/PR majors. Graded credit/no credit. Fee required.   

JMC 324 Convergence Reporting II (3-1-3), fall, spring. A study of online, print and broadcast news media with an emphasis on public affairs reporting, computer assisted reports, in-depth reporting, ethics, and laboratory work in the JMC Network student madia lab. Prerequisites: JMC 102, 223.   

JMC 333 Photojournalism (3-0-3), spring, even years. Study of the use of the camera and photographs to report and tell a story in the media. Extensive laboratory experience. Prerequisites: JMC 223, 233.   

JMC 341 Copy Editing (3-2-3), fall. Principles and practice of copy editing and headline writing. Prerequisite: JMC 223.   

JMC 342 Publication Design (4-3-3), fall. Principles and practices of typography, graphic journalism, and publication design. Prerequisite: JMC 201.   

JMC 347 Principles of Public Relations (3-0-3), fall.  Survey of the history, principles and tactics of public relations and corporate communications, with an emphasis on how organizations use public relations to maintain goodwill among their various publics and meet strategic objectives. Prerequisites: JMC 100, 102, 201.   

JMC 348 Principles of Advertising (3-0-3), spring. Survey of the history, principles and practice of advertising, with an emphasis on the strategic process: research, creative and media strategy, production of messages, and evaluation of advertising effectiveness. Prerequisites: JMC 100, 102, 201.      

JMC 351 Electronic Publishing (3-0-3), fall, spring. A conceptual and practical study of the principles and tools of electronic publishing. Prerequisites: JMC 201, 342

JMC 352 Advanced Digital Media (3-0-3), spring. An active study of the theory and application of digital media techniques. emphasizing real-life projects, information architecture and professional Web-building software.

JMC 360 Television Field Production (3-0-3), fall, spring. A course in television field production including the operation of professional ENG cameras and linear and non-linear editors. Students will produce program segments suitable for airing on local stations, or for video and Web distribution. Prerequisites: JMC 260.   

JMC 364 Media and Religion (3-0-3), on demand. A study of the interaction of media and religion and the use of media by religious groups, with varying emphases depending upon current events and student needs. Prerequisite: junior standing.   

JMC 389 Public Relations Writing (3-0-3), spring. A study of professional writing skills and formats commonly used in public relations and marketing communications. Emphasis placed on learning through application, case studies and lab exercises. Prerequisites: JMC 223 or JMC 239, JMC 347.   

JMC 390 Advertising Creativity and Copy Writing (3-0-3), fall, spring. Study and practice in message strategy, development and creation including market and target audience analysis, idea generation, concept development and copywriting with application to all major mediums. Prerequisites: JMC 239, JMC 278 and JMC 342.    

JMC 391 Ad/PR Media Planning (3-0-3), fall. Study and practice in evaluating and selecting media for marketing communications. Emphasis on strategy, audience measurement, budgeting, scheduling, buying and plan writing.  Prerequisite: JMC 347 and 348.   

JMC 405 Visual Portfolio (1-0-3), on demand. Designed for the senior photojournalism or electronic media major under collaborative instruction from an advisor or mentor for the preparation of a visual portfolio which showcases the student's talents and abilities in the field of mass communication. Prerequisite: senior standing; JMC 333, 360 or 452.   

JMC 438 Broadcast News (3-0-3), spring. A study of news gathering, writing and production for broadcast. Lab work includes news preparation and presentation on the campus radio or television station. Prerequisites: JMC 324, 360.   

JMC 449 Opinion Writing (3-0-3), fall, odd years. A theoretical and practical study of the editorial and column in the news media. Emphasis on critical thinking and writing about current problems. Prerequisites: JMC 223 and junior standing.   

JMC 450 Feature Writing (3-0-3), fall, even years. A study of newspaper and magazine feature articles. Emphasis on identifying subjects, research, interviewing, and writing. Prerequisites: JMC 223 and junior standing.   

JMC 488 Communication Law (3-0-3), fall, spring. Freedom and responsibility of print and broadcast media ethically and legally. First Amendment principles and legal philosophy affecting the media and employees. A writing- intensive course. Prerequisite: completion of 60 hours and JMC 102 for majors.   

JMC 492 Ad/PR Campaigns (3-0-3), fall, spring. Capstone course in organizing and conducting integrated marketing campaigns; including research, objective setting, strategy development, media selection, message concept and design, budgeting, account management, plan writing and presentation. Prerequisites: JMC 390; and either JMC 389 or JMC 391.   

JMC 495 JMC Internship (1-0-1), fall, spring. On-the-job training for a minimum of 160 hours under the student's JMC advisor and a supervisor at the internship site. Prerequisites: senior standing as a JMC major and approval by the internship director.

Wildcat Video Minute
Wildcat Video Minute
Join Craig Fisher, ACU director of alumni relations and annual projects, as he takes you on a tour of the renovations taking place at historic Bennett Gymnasium.
Connect with ACU