Tony Roach

Tony Roach Jr. ('01) says he was more than prepared for the business world by his professors in the College of Business Administration at ACU.

As a multicultural marketing specialist for Dallas-based Southwest Airlines, Tony markets the company specifically to the African-American population.

"It's really been great," Tony said. "It has given me a glimpse of how the business works as a whole."

Tony still incorporates the knowledge he gained as a marketing and management major, as well as the skills he learned by participating in the ACU basketball team and organizations such as LYNAY and Essence of Ebony. Building relationships and learning how to see the "big picture" are the most valuable skills Tony gained at ACU.

"ACU helped me see things from a different perspective," Tony says. "That's really important."