Bachelor of Science in Advertising/Public Relations

The first big-budget ad campaign – $11,000 for Ivory Soap – launched in 1882. A lot has changed in two centuries, but the foundation is still the same: communicate your brand’s message in a compelling and strategic way.

Whether you have your sights set on the agencies of Madison Avenue or the businesses of Main Street America, the bachelor of science in advertising and public relations at Abilene Christian University will prepare you for an exciting communications career.

The advertising and public relations program provides a holistic approach to integrated marketing communications, including tactics for the creation and implementation of advertising, public relations and digital media techniques. This 128-credit-hour degree program equips majors with the skills, experience and cutting-edge technology training that will propel them to success in this exciting and rapidly-changing field. 

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Female creative director working at a desktop computer

What can you do after graduation?

  • Copywriter
  • Social and Interactive Media Manager
  • Publicist
  • Advertising and Public Relations Manager
  • Marketing and Media Manager
  • Communications Director
  • Public Relations Specialist
  • Event Planner

Experiential Learning Opportunities

Journalism and mass communications students have access to many hands-on learning and professional development opportunities including:

  • Morris+Mitchell (student-run ad/PR agency)
  • 99 West (student-run multimedia firm)
  • Student media - radio, TV, print/online newspaper
  • Public Relations Society of America student chapter
  • American Advertising Federation chapter
Students in classroom working on class assignments on their laptops
Professor Joyce Haley working with students on Ad/PR projects

Joyce Haley

Students love Haley's spunky attitude and the way she brings an advertising agency feel to life in the classroom.

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Chelsea Buchholtz posing for her Spotlight profile image

Chelsea Buchholtz

Buchholtz majored in advertising and public relations at ACU and earned her juris doctor degree from Pepperdine Law School.

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Ty

Ty "Rowdy" Riggins

The challenge of introducing Gameday culture to the ACU community, especially students, is one Riggins thinks he can handle.

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Degree Details

Advertising/Public Relations, BS (JAPR)


Required Hours

University Requirements: 56 credit hours + Major Requirements: 67 credit hours + Minor Requirements: 18 credit hours + Electives: 5 credit hours = Total Required: 128 credit hours


Example Coursework

Communication Design

Ad/PR Campaigns

Public Relations Writing

Advertising Creativity and Copywriting


Minor Available:

Yes


Department

Journalism and Mass Communication


Application Deadlines

Early Bird: November 1st

Regular: February 1st

National Candidates: My 1st


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