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Communication Research: [ R ]
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# Author, Title
217 Radio Free Europe Occasional Papers. East Berlin and Moscow: The Documentation of a Dispute.
218 Ramos, Eduardo. Paired Comparisons Analysis of Source Credibility Among Peasants.
Using data obtained as part of the MSU-USAID project dealing with the diffusion of innovations in rural societies, this paper illustrates the use of paired comparisons to measure source credibility among villagers.
219 Razinsky, Ed. Privacy--Its Meaning in Law, Press and People.
222 Readings: "The Impact of Radio/Television".
223 Readings: "The Impact of Radio/Television".
224 Reddy, S. K., & Kivlin, J. E. Adoption of High Yielding Varieties in Three Indian Villages.
225 Reese, Stephen D. Media Dependency in the Information Age: An Examination of Research and Future Directions.
226 Reindl, Max. The "Permeability" of Technology.
227 Research. (A Publication of Research Council).
228 Rheinbolt, Richard M. Applied Anthropology in a Rural Guatemalan Medical Program.
229 Richstad, Jim, & McMillan, Michael. Pacific Islands Mass Communications: Selected Information Sources.
334 Righter, Rosemary. The Global News Controversy: The Roots of Controversy.
230 Ripley, Jr., Joseph M. Levels of Attention of Women Listeners to Daytime and Evening Television Programs in Columbus, Ohio.
231 Roberts, Churchill L., & Dickson, Sandra H. The News Quality Index: An Instrument for Assessing Local TV News.
232 Roche, James M. Newspaper Subscribers' Response to Accident Photographs: The Acceptance Level Compared to Demographics, Death Anxiety, Fear of Death, and State Anxiety.
233 Rogers, Everett M. Communication Channels in the Diffusion of Technology, Combining Mass Media and Interpersonal Channels.
236 Rogers, Everett M., & Stanfield, J. David. Adoption and Diffusion of New Products: Emerging Generalizations and Hypotheses. 1966.
A discussion of how diffusion research has contributed to scientific knowledge, and how these contributions have spread or diffused through the various disciplines concerned with the diffusion of information and/or technology.
237 Rogers, Everett M., & Niehoff, Arthur H. Diffusion of Agricultural Innovations in Eastern Nigeria: Innovation Characteristics, Motivation, and Communication Bottlenecks. 1967.
A discussion of the influence on the rate of diffusion of various agricultural innovations of the characteristics of the innovations themselves, the motivational characteristics of the potential adopters, and breakdowns in communication.
238 Rogers, Everett M., & Bettinghaus, Erwin P. Comparison of Generalizations from Diffusion Research on Agricultural and Family Planning Innovations. 1966.
This paper contrasts the generalizations concerning the diffusion of agricultural and family planning innovations, and discusses possible reasons for the differences and similarities in terms of their research methodologies and theoretical underpinnings.
239 Rogers, Everett M., & van Es, Johannes C. Opinion Leadership in Traditional and Modern Colombian Peasant Families. 1964.
A study designed to identify opinion leaders and determine their social characteristics, communication behavior and cosmopoliteness; to determine the differences in these correlates of opinion leadership on the basis of traditional and modern social system norms; and to analyze such blocks to communication flow in Colombia communities as adopter categories and social status.
240 Rogers, Everett M., with Rao, L. J. Diffusion of Innovations in Brazil, Nigeria, and India.
241 Rogers, Everett M., & others. Code Book for the Michigan State University Diffusion Documents Center. 1967.
A manual showing how all diffusion articles and research reports in the Diffusion Documents Center at MSU were coded and entered on IBM cards for printing.
242 Rogers, Everett M. Communication Systems Analysis of Agriculture. 1967.
A proposal which calls for a geographical broadening of the MSU-USAID Diffusion Project to two additional countries, and a conceptual enlargement to a fourth phase to make the project more inclusive than its original focus on horizontal communication of innovations in peasant villages in Brazil, Nigeria, and India.
243 Rogers, Everett M. Diffusion of Innovations in Rural Societies (Codebook).
244 Rogers, Everett M. Diffusion of Innovations in Rural Societies.
A summary report of a study designed to investigate the diffusion and adoption of innovations under a wide range of social and economic conditions in developing countries.
245 Rogers, Everett M. Mass Communication and the Diffusion of Innovations: Conceptual Convergence of Two Research Traditions. 1967.
This paper traces the convergence process by which two once-distinct research traditions, mass communication and the sociological study of diffusion, have merged and rendered mutual support and assistance in recent years.
246 Rogers, Everett M. Organization and Research Staff Roles for the AID Diffusion Project. 1964.
This paper delineates some of the general methods of organization for the AID Diffusion Project entitled "Accelerating the Adoption of Agricultural Innovations," with special emphasis upon the specific responsibilities of each position anticipated in the project organization.
247 Rogers, Everett M. Predicting Innovativeness. 1964.
This paper attempts to demonstrate two means of predicting innovativeness: the first, through the use of multiple correlation, and the second, using a configurational approach to prediction.
248 Rogers, Everett M. Toward a New Model for Educational Change. 1965.
This paper points out the increasing rate of change in the U.S. educational system and suggests a new model for change in education that emphasizes the consequences of educational innovativeness, especially in instructional quality, and within-school as well as between-school diffusion of new ideas.
249 Rogers, Everett M. The Transfer of Technology: Overview. 1967.
A comparison and contrast of two main research traditions: (1) the diffusion of innovations conducted mainly by non-economists, and (2) the dissemination of industrial technology directed mainly by economists.
250 Rogers, Everett M. "Types of Innovative Decision". (Excerpt from Toward a New Model for Educational Change).
This paper discusses the different types of influences that lead an individual to an innovative decision. 1965.
251 Rogers, Everett M., & Shoemaker, F. Floyd. Diffusion of Innovations: A Cross-Cultural and Communication Approach.
252 Rogers, Everett M., & Cartano, David G. Methods of Measuring Opinion Leadership.
253 Rogers, Everett M., & Solo, R. A. Theories, Views and Factors Relating to the Transformation of Agriculture.
254 Rogers, Everett M., Smith, Lettcia M., & Chou, Teresa. The MSU Diffusion Documents Center: Standard Operating Procedures and Future Policies. 1965.
Gives a brief overview of the purpose of the MSU Diffusion Documents Center, outlines the standard operating procedures and projected plans for its intended services.
255 Ruesch, Jurgen, & Kees, Weldon. Toward a Theory of Nonverbal Communication.
256 Ryan, Bryce, & Gross, Neal C. The Diffusion of Hybrid Seed Corn in Two Iowa Communities. 1941.
A classic diffusion study which examines the process through which hybrid seed corn was absorbed into the technicways of the Corn Belt.