Communication Research: [ R ]

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# Author, Title
217Radio Free Europe Occasional Papers. East Berlin and Moscow: The Documentation of a Dispute.
218Ramos, Eduardo. Paired Comparisons Analysis of Source Credibility Among Peasants.
Using data obtained as part of the MSU-USAID project dealing with the diffusion of innovations in rural societies, this paper illustrates the use of paired comparisons to measure source credibility among villagers.
219Razinsky, Ed. Privacy--Its Meaning in Law, Press and People.
222Readings: "The Impact of Radio/Television".
223Readings: "The Impact of Radio/Television".
224Reddy, S. K., & Kivlin, J. E. Adoption of High Yielding Varieties in Three Indian Villages.
225Reese, Stephen D. Media Dependency in the Information Age: An Examination of Research and Future Directions.
226Reindl, Max. The "Permeability" of Technology.
227Research. (A Publication of Research Council).
228Rheinbolt, Richard M. Applied Anthropology in a Rural Guatemalan Medical Program.
229Richstad, Jim, & McMillan, Michael. Pacific Islands Mass Communications: Selected Information Sources.
334Righter, Rosemary. The Global News Controversy: The Roots of Controversy.
230Ripley, Jr., Joseph M. Levels of Attention of Women Listeners to Daytime and Evening Television Programs in Columbus, Ohio.
231Roberts, Churchill L., & Dickson, Sandra H. The News Quality Index: An Instrument for Assessing Local TV News.
232Roche, James M. Newspaper Subscribers' Response to Accident Photographs: The Acceptance Level Compared to Demographics, Death Anxiety, Fear of Death, and State Anxiety.
233Rogers, Everett M. Communication Channels in the Diffusion of Technology, Combining Mass Media and Interpersonal Channels.
236Rogers, Everett M., & Stanfield, J. David. Adoption and Diffusion of New Products: Emerging Generalizations and Hypotheses. 1966.
A discussion of how diffusion research has contributed to scientific knowledge, and how these contributions have spread or diffused through the various disciplines concerned with the diffusion of information and/or technology.
237Rogers, Everett M., & Niehoff, Arthur H. Diffusion of Agricultural Innovations in Eastern Nigeria: Innovation Characteristics, Motivation, and Communication Bottlenecks. 1967.
A discussion of the influence on the rate of diffusion of various agricultural innovations of the characteristics of the innovations themselves, the motivational characteristics of the potential adopters, and breakdowns in communication.
238Rogers, Everett M., & Bettinghaus, Erwin P. Comparison of Generalizations from Diffusion Research on Agricultural and Family Planning Innovations. 1966.
This paper contrasts the generalizations concerning the diffusion of agricultural and family planning innovations, and discusses possible reasons for the differences and similarities in terms of their research methodologies and theoretical underpinnings.
239Rogers, Everett M., & van Es, Johannes C. Opinion Leadership in Traditional and Modern Colombian Peasant Families. 1964.
A study designed to identify opinion leaders and determine their social characteristics, communication behavior and cosmopoliteness; to determine the differences in these correlates of opinion leadership on the basis of traditional and modern social system norms; and to analyze such blocks to communication flow in Colombia communities as adopter categories and social status.
240Rogers, Everett M., with Rao, L. J. Diffusion of Innovations in Brazil, Nigeria, and India.
241Rogers, Everett M., & others. Code Book for the Michigan State University Diffusion Documents Center. 1967.
A manual showing how all diffusion articles and research reports in the Diffusion Documents Center at MSU were coded and entered on IBM cards for printing.
242Rogers, Everett M. Communication Systems Analysis of Agriculture. 1967.
A proposal which calls for a geographical broadening of the MSU-USAID Diffusion Project to two additional countries, and a conceptual enlargement to a fourth phase to make the project more inclusive than its original focus on horizontal communication of innovations in peasant villages in Brazil, Nigeria, and India.
243Rogers, Everett M. Diffusion of Innovations in Rural Societies (Codebook).
244Rogers, Everett M. Diffusion of Innovations in Rural Societies.
A summary report of a study designed to investigate the diffusion and adoption of innovations under a wide range of social and economic conditions in developing countries.
245Rogers, Everett M. Mass Communication and the Diffusion of Innovations: Conceptual Convergence of Two Research Traditions. 1967.
This paper traces the convergence process by which two once-distinct research traditions, mass communication and the sociological study of diffusion, have merged and rendered mutual support and assistance in recent years.
246Rogers, Everett M. Organization and Research Staff Roles for the AID Diffusion Project. 1964.
This paper delineates some of the general methods of organization for the AID Diffusion Project entitled "Accelerating the Adoption of Agricultural Innovations," with special emphasis upon the specific responsibilities of each position anticipated in the project organization.
247Rogers, Everett M. Predicting Innovativeness. 1964.
This paper attempts to demonstrate two means of predicting innovativeness: the first, through the use of multiple correlation, and the second, using a configurational approach to prediction.
248Rogers, Everett M. Toward a New Model for Educational Change. 1965.
This paper points out the increasing rate of change in the U.S. educational system and suggests a new model for change in education that emphasizes the consequences of educational innovativeness, especially in instructional quality, and within-school as well as between-school diffusion of new ideas.
249Rogers, Everett M. The Transfer of Technology: Overview. 1967.
A comparison and contrast of two main research traditions: (1) the diffusion of innovations conducted mainly by non-economists, and (2) the dissemination of industrial technology directed mainly by economists.
250Rogers, Everett M. "Types of Innovative Decision". (Excerpt from Toward a New Model for Educational Change).
This paper discusses the different types of influences that lead an individual to an innovative decision. 1965.
251Rogers, Everett M., & Shoemaker, F. Floyd. Diffusion of Innovations: A Cross-Cultural and Communication Approach.
252Rogers, Everett M., & Cartano, David G. Methods of Measuring Opinion Leadership.
253Rogers, Everett M., & Solo, R. A. Theories, Views and Factors Relating to the Transformation of Agriculture.
254Rogers, Everett M., Smith, Lettcia M., & Chou, Teresa. The MSU Diffusion Documents Center: Standard Operating Procedures and Future Policies. 1965.
Gives a brief overview of the purpose of the MSU Diffusion Documents Center, outlines the standard operating procedures and projected plans for its intended services.
255Ruesch, Jurgen, & Kees, Weldon. Toward a Theory of Nonverbal Communication.
256Ryan, Bryce, & Gross, Neal C. The Diffusion of Hybrid Seed Corn in Two Iowa Communities. 1941.
A classic diffusion study which examines the process through which hybrid seed corn was absorbed into the technicways of the Corn Belt.

Thanks to a donation from an alumnus, the Special Collections at ACU's Center for Restoration Studies now houses two Ethiopian religious texts dating back to the turn of the 19th century.

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