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# Author, Title
176 McAlister, Jack. Effective Communication.
Presents comments on the necessity of using the mass media to communicate the gospel effectively.
177 McCartney, Hunter P. Academic Public Relations Curricula: How They Compare with the Bateman-Cutlip Commission Standards.
178 McCleneghan, J. Sean, & Marcus, Mary. Benefits in the Newsroom: A National Study of Specific Working Conditions for Women Reporters.
179 McKeen, William. Justice William Brennan's Struggle with Obscenity Law: The Evolution of Supreme Court Doctrine, 1957-1973.
180 Maccoby, Eleanor. Why Do Children Watch Television?
181 Marks, Joe. A Survey of Michigan Television News Directors and Their Usage of Michigan State University's Agricultural Information.
A study designed to determine the potential usage of Michigan State University's agricultural information program by Michigan's commercial television news directors in their newscasts.
182 Martin, Ralph K., O'Keefe, Garrett J., & Nayman, Oguz B. Opinion Agreement and Accuracy Between Editors and Their Readers.
A study of the perceptions editors have of their readers and vice versa, and how these perceptions affect the behavior of editors and readers toward each other, particularly with respect to the editor's handling of news stories. 1972.
183 Martin, L. John. The Media's Role in International Terrorism.
184 Marzolf, Marion. The American "New Journalism" and the Europeans.
185 Mladen. Letter Excerpts From Mladen.
186 Merrill, John C. "The Free Flow of News": Tackling the Semantic Problem.
187 Middleton, Robert M. Decision Making.
188 Miller, Gerald R., & Bettinghaus, Erwin P. On An Empiricist View of Rhetoric.
189 Miller, Gerald R. On Defining Communication: Another Stab.
190 Miller, Gerald R. Operationism in Communication Research.
191 Mindak, William A. The Advertiser Looks At Radio...Again!
192 Mowlana, Hamid. Middle East Mass Communications: Selected Information Sources.
193 Modernizing Styles of Life: A Theory.
194 Mundt, Whitney R. Louisiana's Lynch Law: The Curious History of a Punitive Statute.
Reviews the short history behind an act repealing a portion of Louisiana's defamation law.
195 Murphy, James E. Rattling Journalism's Outmoded Cages: New Journalism in Old Newsrooms.
195 National Institute of Mental Health. Television and Behavior: Ten Years of Scientific Progress and Implications for the Eighties.
196 Niehoff, Arthur. Cross Cultural Diffusion of Technology.
This paper presents the principal potential influences in the process of cross-cultural change and suggests a series of guidelines to follow which might cause this transference of technology to occur more easily in small communities.
197 Ossman, R. Thomas. A Non-Biased Conceptual Model and its Effect on Understanding the Cross-Cultural Transfer of Technology.
235 Overstreet, Charles William. Advertising Practitioner's Ethical Decision-Making: The Utilitarian Viewpoint.