Communication Research: [ C ]
|41||Capo, James A. Limitations in the Traditional Code of Journalistic Responsibility.|
|42||Carlson, Richard O. School Superintendents and Adoption of Modern Math: A Social Structure Profile.|
Data are given to demonstrate that characteristics of the superintendency (which have been ignored in past diffusion research in education) must be taken into account to completely explain the school system's role in the adoption of new educational practices. 1964.
|43||Carlson, Richard O. Unanticipated Consequences in the Use of Programmed Instruction.|
|44||Carroll, Tom W. Preparing the Codebook/Computer-Instructions for the Phase I Master Deck.|
Sets forth a procedure and format for designing a combination codebook/computer instruction manual for creating a Phase I master card deck which will include relevant information for each village, and facilitate the various types of analyses that were planned for the Phase I reports on each country studied. 1966.
|45||Carroll, Tom W. Two Models of Innovation Diffusion.|
This paper describes two communications models used to simulate the diffusion of innovations. SINDI I (Simulating Innovation Diffusion), a stochastic model, simulates the diffusion of information to cliques in a small Latin American community, and SINDI II, an expected value model, simulates the diffusion of adoption of an innovation among members of a community. 1968.
|46||Carter, Richard F., & Greenburg, Bradley S. Newspapers or Television: Which Do You Believe?|
A California study which finds evidence of bias in one Roper survey question and explores reasons given by respondents for their preferences between newspapers and television. 1965.
|47||CBS Broadcast Group. Before the Radio-Television News Directors Association Board and CBS Owned and Affiliated Station Executives and News Directors.|
|48||Chu, James. Advertising in China: Its Policy, Practice and Evolution.|
Shows how modern advertising as well as marketing practices are becoming an integral part of Chinese economic planning and are being used to stimulate higher quality and productivity. 1982.
|49||Chang, Tsan-Kuo. The Chinese Press in U.S.: A Linkage to the Past.|
|50||Chang, Won H. Coverage of Unification Issues in North and South Korean Papers.|
Discusses the differences between the North and South Korean newspapers in regard to their efforts at unification through the press. 1981.
|51||Clark, Cedric C. Structural and Psychological Dependency in Formal Organizations: A Dissonance Approach to Communication Behavior.|
|53||Coleman, James, Katz, Elihu, & Menzel, Herbert. The Diffusion of an Innovation Among Physicians.|
A study of physicians in four cities which focused on the ongoing social processes which led to the widespread adoption of a new drug by these physicians. 1957.
|54||Combs, Walter. Learning in Formal Organizations.|
|55||Communication Patterns During Periods of Extreme Excitement.|
|55||Condensed Radio Report: Audience Estimates in the Arbitron Market of Abilene, Texas.|
|56||Costello, Daniel E. STATUS: A Function of Formal Authority and Information Control.|
|57||Culbertson, Hugh, & Powers, Richard D. A Study of Graph Comprehension Difficulties and Using Graphs More Effectively for Economic Information.|
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