COBA Videos

Welcome to COBA

Message from the DeanDr. Rick Lytle, Dean, introduces the College of Business Administration (COBA).

COBA Takes New York

Business students take on New York City and network with some of the top executives in the world.COBA students take a trip to New York and network with some of the top executives in the world.

Global Apprentice

See the consulting work that COBA students do each summer for international firms in Oxford, England.COBA students participated in a summer study-abroad program in Oxford. The program lead two teams of students to help UK-based Oxfam and a branch of the Neilsen marketing firm in real-world projects that needed completion. This video gives an overview of the firms and the projects the students completed.
Abilene Christian University students start work on a real-world business problems for UK-based Oxfam. Follow the students on their journey as they act as outside consultants for the multi-national firm.Oxfam Project Episode 1
Oxfam Project: Episode 2Oxfam Project Episode 2
Oxfam Project: Episode 3Oxfam Project Episode 3
Oxfam Project: Episode 4Oxfam Project Episode 4
Oxfam Project: Episode 5Oxfam Project Episode 5

Rick Lytle Discusses Vocation

Rick Lytle Discusses VoctaionDr. Rick Lytle, dean of the College of Business Administration, addresses the concept of "vocation" in Cornerstone class

Revolutionizing the Classroom

Using the iPad as their only textbook, College of Business Administration students are researching what a completely digital classroom will look like.Using the iPad as their only textbook, ACU College of Business Administration students are researching what a completely digital classroom will look like and how it will function.
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