B.B.A. in Marketing

Are you enthusiastic and excited about new ideas? Do you like to spread that enthusiasm to others? A degree in business marketing could be right for you.

The marketing major focuses on understanding the use of communication and advertising in promotions, the application of data to determine trends in the marketplace, and the environmental influences that organizations operate under.  

Strategic thinking, the ability to analyze data and creativity are skills that are reinforced as a marketing major.  Leadership techniques and all traditional marketing functions are also key topics addressed in marketing classes. This bachelor of business administration degree requires 128 hours of college credit.

More About This Major

• ACU Catalog
• Degree Plan and Sample Schedule
• Course Descriptions