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To receive a B.B.A. degree in marketing a student will need to complete 128 hours of credit. To see the specific classes, please see the catalog (please select the link below). Or you may view the marketing degree plan (please select the link below) for further detail of the break out of classes you will take each year. You will be able to demonstrate excellence in the following degree objectives upon completion of your requirements:
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Demonstrate competence in the use of marketing concepts and techniques for problem solving and decision making.
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Application of data to provide insights and understanding in addressing specific business problems.
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Ability to understand specific behaviors and trends as input into decision making.
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Understand use of communication and advertising in marketing and promotions.
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Examine and demonstrate an understanding of all traditional marketing functions.
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Understand the environmental influences (i.e., economic, legal, political, social, and theological) under which organizations operate.
If you would like to view the degree objectives for the core business courses, please select the link below.
