Degrees, Licenses, & Certificates:
- B.B.A., Harding University, 1980
- M.B.A., Oklahoma State University, 1983
- Ph.D., Arizona State University, 1994
Academic Positions Held: - Dean, College of Business Administration, Abilene Christian University, 1999-Present
- Professor of Marketing, Abilene Christian University, 2007-Present
- Associate Dean & Associate Professor of Marketing, College of Business Administration, Abilene Christian University, 1997-1999
- Assistant Professor of Marketing, Department of Management Sciences, Abilene Christian University, 1991-1997
- Assistant Professor of Marketing, ACU World Class, Engelberg, Switzerland, 1995
Other Positions: - Engineering Specifications Analyst, Volkswagen of America, Troy, MI
- Senior Analyst, Tenneco Oil E & P, Denver, CO
- Natural Gas Marketing Representative, Amoco Production, Denver, CO
- Finance Supervisor, Electronic Data Systems, Warren, MI
Courses Taught: Research Areas: - Customer Satisfaction
- Decision Making
- Marketing Performance
- Service Leadership
- Service Quality
- Services Marketing
- Strategic Marketing Management
Current Projects: - Lytle, Richard S. Distinctive Leadership: A Blueprint for Leadership in Troubled Times. Manuscript being delivered for publication, Spring 2005.
- Lytle, Richard S. Service Leadership: Creating and Sustaining A Winning Service Climate. A trade book being developed for publication, Spring 2006
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