Dr. David Wright

Associate Professor of Marketing

B.B.A., Management, University of Texas at the Permian Basin, 1986
M.B.A., Management, University of Texas at the Permian Basin, 1991

D.B.A., Management, Louisiana Tech University, 1997

Phone: 325.674.2790
                                        Email: david.wright@coba.acu.edu

Academic Positions Held:

• Associate Professor of Marketing, Abilene Christian University, 2007-present
• Assistant Professor of Marketing, College of Business, Abilene Christian University, 2001-2007
• Assistant Professor of Management, College of Business, Arkanasas State University, 2000-2001
• Assistant Professor of Management, College of Business, Eastern New Mexico University, 1997-2000
• Instructor of Management, College of Administration & Business, Louisiana Tech University, 1996-1997
• Teaching Assistant for Management and Marketing, College of Administration and Business, Louisiana Tech University, 1994-1996
• Instructor of Management, School of Business, Southwestern Oklahoma State University, 1992-1994
• Adjunct Instructor of Management, School of Management, Odessa College, 1989-1992

Other Positions:

• Specialty Equipment Company, Odessa, TX 1990-1992
• Marklyn Controls Supply Company, Odessa, TX 1985-1990
• Barnco, Inc., Odessa, TX 1981-1985

Courses Taught:

• Organizational Behavior
• Strategic Management
• Introduction to Business
• Introduction to Management
• Foundations of Management
• Organizational Theory
• Human Resource Management
• Human Resource Systems
• Training and Development
• Strategy and Policy
• Personnel and Industrial Relations
• Compensation Systems
• Marketing Principles and Policies
• Marketing Research
• Supervisory Techniques
• Business Communication
• Business Report Writing
• Principles of Management
• Principles of Marketing
• Employee Management Relations
• Managerial Communications

Consulting:

• Banc 1 Industry Partnership - Participated in development of an industry partnership between Banc 1 of Ruston, Louisiana and the Department of Management and Marketing at Louisiana Tech University.
• Ruston and Lincoln Parish Chamber of Commerce Industry Partnership - Participated in development of an industry partnership between the Ruston/Lincoln Parish Chamber of Commerce and the Department of Mangement and Marketing at Louisiana Tech University.

Research Areas:

• Christian Business Practices
• Learning Organizations
• Market Orientation

Current Projects:

• Wright, David L. & Nonis, Sarath, "Effects of Situational Optimism on Actual Student Academic Performance and on their Perceptions of Personal Performance (in progress)

Representative Publications/Research Presentations:

• Nonis, Sarath & Wright, David L., "Moderating Effects of Motivation and Optimism on the Relationship Between Ability and Performance Perceptions Among College Students," Journal of Higher Education - 2003.
• Wright, David L., "Does Hiring the "Right" Person Influence the Learning Organization's Effect on Employee Job Attitudes?" 2001 Proceedings - Allied Academies Strategic and Organizational Leadership Conference, 84-88.
• Wright, David L., "Contingency Theory: Learning Organizations and Individual Learning Orientation Contribute to to Positive Job Attitudes," 1999 Proceedings - Southwest Business Symposium Conference.
• Nonis, Sarath & Wright, David L., "Moderating Effects of Motivation and Optimism on the Relationship Between Ability and Performance Perceptions Among College Students," 2001 Southern Mangement Association Conference.