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article from TransFair USA (2008)
As part of their Earth Month promotion, Wal*Mart released a new line of sustainable coffees this April 4th which includes: Sam’s Choice® Fair Trade Certified House Blend, Sam’s Choice® Fair Trade Certified Espresso and Sam’s Choice® Fair Trade Certified French Roast, which are now available at all 3500 Supercenter locations. All 4800 Wal*Mart stores will carry these coffees by the end of the month. Co-presented by Café Bom Dia and Sam’s Choice®, the coffees represent a huge win for the Fair Trade movement and will create tremendous impact on the lives of the 3,600 Brazilian Fair Trade farmers that produce the coffee. Café Bom Dia (http://www.cafebomdia.com/), the world’s first carbon neutral coffee company, is proud to offer these new Fair Trade Certified products to Walmart customers.
