JMC department opens converged media newsroom

jmc converged media newsroom

Few universities in the nation have converged media newsrooms, and even fewer have put their student media in these newsrooms to work on a daily basis.

ACU's Department of Journalism and Mass Communication does both in the new JMC Network Student Media News Lab. This converged-media newsroom houses operations for print, online and broadcast news media. 

The department, which prides itself on being an early adopter of computer applications to media fields, has been a leader in developing convergence curriculum, said Dr. Cheryl Bacon, chair of the Department of Journalism and Mass Communication. The Student Media News Lab allows students to experience firsthand diversity in media.

"It used to be enough for students to enter the job market with a good education and a good set of clips, or a good photo portfolio, or a great audition tape to illustrate they had some practical, real-world experience. That won't cut it anymore," Bacon said. "Today's media need fresh, young talent that can write, shoot video, get their story online and talk about it on the 6 o'clock news, or on YouTube. The JMC Network Student Media News Lab assures that while our graduates may specialize in one area of media they are competent in multiple platforms. They are prepared for today's converging media environment."

"The JMC Network Student Media News Lab makes converged media a reality for our students and on this campus," Bacon said. "In a single venue, students are producing a twice-weekly newspaper, an online newspaper, a twice-weekly online newscast, news podcasts, and four or more video news stories a week for our website. They have risen to the challenge from the very first day they walked into the Network. I can hardly wait to see what they will do next, not only here but in their first jobs, their second jobs, and over the life of their careers."

JMC students win big with 51 TIPA awards

ACU’s journalism and mass communication students dominated the 100th Texas Intercollegiate Press Association (TIPA) convention this spring with 51 awards, including first place in overall excellence among newspapers for The Optimist, the student-run newspaper, and first in radio competition sweepstakes and overall radio newscast. 

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