Bachelor of Science (B.S.) in Advertising/Public Relations

The Bachelor of Science (BS) in Advertising/Public Relations prepares students for advertising or public relations careers in agency, corporate and non-profit settings. This degree provides a holistic approach to integrated marketing communications, including tactics for the creation and implementation of advertising, public relations, digital media techniques and other forms of corporate communications. The Advertising/Public Relations degree equips students with the skill set to strategically manage various communications channels for successful integrated marketing campaigns.

Highly motivated students may gain additional real-world experience in advertising and public relations by serving on the staff of Morris and Mitchell, ACU's student-run ad/pr agency.

Related Majors:

Bachelor of Arts (BA) in Graphic Design/Advertising - trains students for careers as graphic designers in the advertising industry

Bachelor of Business Administration (BBA) in Marketing - trains students for careers as marketers, planning the use of product development, distribution, pricing, advertising, research and other tools to understand, serve and communicate with customers

 

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