Dr. Susan Lewis

 
Phone: 325-674-2024
FAX: 325-674-6785
E-mail: lewiss@acu.edu
Post address: ACU Box 29103, Abilene, Texas 79699
Office: Hardin Administration Building Rm. 200

Specializations and Research Interests

  • Media convergence and cross-ownership
  • Sociology of Social Networking, especially grief
  • Distance education and active learning
  • Mass Communication pedagogy
  • Organizational change
  • Public relations, media relations, event planning and marketing
  • Written and oral communication
  • World Wide Web design and publishing

Education

  • Ed.D., Educational Technology, Pepperdine University (2008), Malibu, Calif.;
    • Dissertation: “The Effects Of Ownership:  A Case Study Of Cross-Owned And Non-Cross-Owned Media Outlets In A Single Local Market”
  • M.A., Journalism and Mass Communication (1997), Abilene Christian University, Abilene, Texas,
    • Thesis: “The Creation of a World Wide Web Site for the Alumni Association of Abilene Christian University”
  • B.S., Corporate Video, Journalism and Mass Communication (1992), ACU, Abilene, Texas

Faculty Experience

Rank and responsibility

  • August 2010-present – Associate Professor of Journalism and Mass Communication (tenured)
  • August 2006-July 2010– Assistant Professor of Journalism and Mass Communication
  • January-July 2007 – Acting Chair, Department of Mass Communication
  • August 1998- 2006 – Instructor of Journalism and Mass Communication

Teaching Expertise                                                                           

  1. New media/web publishing/usability/user experience
  2. Writing for electronic delivery
  3. Virtual ethnography/sociology of the web
  4. Media writing
  5. Public relations strategy and tactics

Additional Departmental Faculty Responsibilities

  • Direct JMC departmental data gathering, including writing the University Outcomes Assessment and the assessment portion of the ACEJMC accreditation report. (2007-present)
  • Planned and taught a three-hour JMC course in University’s Study Abroad Program in Oxford, England (Maymester 2009)
  • Chair the JMC departmental committee to redesign curriculum and consider implementation of a capstone course and/or portfolio requirement (2006-present)
  • Taught two three-hour courses in University’s Study Abroad Program in Oxford, England (Summer 2006)  
  • Directed the planning and implementation of the Converged Media Newsroom, now JMC/network (2001-2007)
  • Participated in implementation of the Optimist Online, the online product of the Optimist student newspaper (2001-2008)
  • Library acquisitions coordinator for JMC department (1999-present)
  • Advised Electronic Media majors and Digital Media minors in career planning. (1998-2010)
  • Advised three-hour projects required of the electronic media minor students. This involves coordinating the paperwork required, assisting some students in locating projects and/or sponsors, scheduling group meetings at the beginning of each semester for all project participants and meeting on an as needed basis with students. (1999-2001)
  • Chaired and served on committees for graduate students in the Digital Media master’s program and Liberal Arts master’s program. (1998-2007)
  • Actively served on committee to restructure the JMC curriculum to fit the media convergence model. (2002)
  • Managed a team of students in planning and implementing a public relations campaign called Bandwidth Awareness Day to reduce the amount of illegal file sharing on campus. The campaign resulted in a 50 percent reduction in file sharing campus-wide. (2003)

Courses Created

  • CORE 120 (section) The Human Person and Identity (collaborative, multi-disciplined general education course), 2011
  • HCOL 451 Relating Online: Virtual Ethnography, 2008
  • JMC 400 Special Topics: Perspectives in Mass Communication: A Comparison of European
  • and American Media, 2006
  • JMC 239 Writing for Electronic Delivery, 2002
  • JMC 452 Advanced Digital Media, 2002

Service on University Committees

  • Core Assessment Team for Cornerstone (2011-present)
  • Link Team (2009-present)
  • ACU Presidential Transition Team, chaired the Celebratory Events for Dr. Money committee (2009-2010)
  • ACU 21st   Century Vision Communication Team (2008-2009)
  • Faculty Senate (2003-2006 and 2007-2010), Secretary (2004-2005)
  • iPhone Research Group (2007-2010)
  • Writing Across the Curriculum committee (1998-2005)
  • Financial Aid committee (2001-04)
  • Friends of ACU Library (1998-2002), vice president for communication (1999-2000)
  • Disciplinary review committee (2004-present)
  • Suspension appeals committee (2007)
  • Committee to improve ACU customer service (2003-2004)
  • VISTA team to chart ACU’s second century (2004)
  • FilmFest Inaugural Committee, wrote rules and guidelines for the campus-wide competition (2004)
  • Committee to improve employee communication (2005)

Other University Service

  • University Seminar instructor (2002-2009)
  • New Faculty Mentor (2007-08, 2009-10)
  • Core 120 professor (2010-11)
  • Honor Colloquia professor (2008, 2010, 2012 (planned))

Federal Policy Work

Met with Senator John McCain’s (R-Arizona) aide and Consumer’s Union leaders in Washington, D.C., to discuss the issue of the Federal Communications Commission’s plan to change regulations to allow media cross-ownership in a small markets. (May 2002)

University Scholarship Awards

  • Mobile Learning Fellow (2010-11)
  • Summer Stipend (2009)
  • Presidential Fund Scholarship (Spring 2007, Spring 2008)
  • Participated in grant writing workshop through the Office of Research and Sponsored Programs to submit a National Science Foundation Grant Proposal in Spring 2007.
  • Secured an Adams Center for Teaching Excellence grant and co-chaired a colleague support
  • team for young female faculty at ACU. (2004)
  • Faculty Scholarship Award, including 3-hour release time for scholarship. (Spring 2002)
  • Faculty Development Mini Grant. Fall 1999

Peer-Reviewed Academic Publications

”Considering age and gender: A Comparative Content Analysis of Sexualization of Teen Celebrity Websites,” The International Journal of Social Sciences, Common Ground Publishing, 2011.

“Adventures in App Development:  How to…engage students in real world, interdisciplinary learning through creation of a student media application for Apple’s iPad,” Great Ideas for Teachers Guide 2010, Association for Education in Journalism and Mass Communication, 2010.

“How to engage students in television history through critical interaction with Minow’s “Vast Wasteland” speech,” Great Ideas for Teachers Guide 2009, Association for Education in Journalism and Mass Communication, 2009.

“Educating Journalists for the 21st Century: Constructing a Student Multimedia Environment,” International Journal of Learning, 2009.

“T-shirt Ethics: How to Engage Students in Learning Ethical Approaches,” Great Ideas for Teachers Guide 2007, Association for Education in Journalism and Mass Communication, 2007.

Peer-Reviewed Academic Presentations

“An Update to Preceding the Revolution: Discovering the diversity of our campus’ scholarly community ” with Laura Carroll, Ph.D., Feminisms and Rhetorics Conference, Mankato, Minn., October 2011 (accepted).

“The iPad Effect: How Platform Choice Affects Information Consumption and Retention,” Hawaii International Conference on Social Sciences, Honolulu, Hawaii, June 2011.

“Preceding the Revolution: Discovering the diversity of our campus’ scholarly community ” with Laura Carroll, Ph.D., Changing Faces: Changing Opportunities & Campus Climates for Women and Men, Council for Christian Colleges and Universities, Abilene, Texas, September 2010.

”Considering age and gender: A Comparative Content Analysis of Sexualization of Teen Celebrity Websites,” with Dr. Jennifer W. Shewmaker, virtual presentation at the 5th International Conference on Interdisciplinary Social Sciences, Cambridge, United Kingdom, August 2010.

“Adventures in App Development:  How to…engage students in real world, interdisciplinary learning through creation of a student media application for Apple’s iPad,” Association for Education in Journalism and Mass Communication national conference, Denver, Colorado, August 2010.

“Will Apple’s iPad save journalism? A theory-based approach” with Kenneth Pybus, VISCOMM24 conference, Portland, Oregon, June 2010.,

“Preceding the Revolution: Discovering the diversity of our campus’ scholarly community ” with Laura Carroll, Ph.D., Feminisms and Rhetorics Conference, East Lansing, Michigan, October 2009.

“How to engage students in television history through critical interaction with Minow’s “Vast Wasteland” speech,” Association for Education in Journalism and Mass Communication national conference, Boston, Massachusetts, August 2009.

“Grief in the Public Sphere: An Analysis of Mediated Grief Trends Following the Death of Actor Heath Ledger,” Western Social Science Association international convention, Albuquerque, New Mexico, April 2009.

“Grief online: An analysis of social media grief trends regarding the Virginia Tech shootings,” AEJMC Southeast Colloquium, Oxford, Mississippi, March 2009.

“Facebook as Symbolic Interaction: Using Social Media to Engage Students in the Academy,” with Michael Staton, Radical Teaching/Unbounded Learning Symposium, The New Media Consortium, Second Life virtual world, November 2008.

“Flourishing or Floundering?: An Assessment of Freshman Attitudes toward Gender in Societal, Church and Campus Settings,” with Laura Carroll, Ph.D., Council for Christian Colleges and Universities conference on Conversations Toward Wholeness, Point Loma, California, April 2008.

“Grief online: An analysis of social media grief trends regarding the Virginia Tech shootings,” with Jennifer W. Shewmaker, Ph.D., Western Social Science Association international convention, Denver, Colorado, April 2008.

“Educating Journalists for the 21st Century: Constructing a Student Multimedia Environment,” e-Learning Symposium: A Common Ground international conference, Melbourne, Victoria, Australia, December 2007.

“T-shirt Ethics: How to Engage Students in Learning Ethical Approaches,” Association for Education in Journalism and Mass Communication national conference, Washington, D.C., August 2007.

“The Grapevine on Steroids: An Analysis of Negative User Response to Degradation of Perceived Privacy on a Social Computing Website” with Jennifer W. Shewmaker, Ph.D., Western Social Science Association international convention, Calgary, Alberta, Canada, April 2007.

“Blogs, Bulletin Boards and Instant Messaging: Fostering Student Participation and Interaction Through Electronic Communication,” Texas Computer Educators Association, August 2005.

Invited Panelist

“A Decade of Excellence: Panel Discussion with Past Teachers of the Year,” Association for Education in Journalism and Mass Communication annual conference, St. Louis, August 2011.

“Navigating the Sea of Faces: Teaching the Large-section Classroom with Skill and Meaning,” Association for Education in Journalism and Mass Communication annual conference, St. Louis, August 2011.

“Exploring the Limitations of a Gendered Theology on Christian College Campuses,” Christian Scholars Conference, Pepperdine University, Malibu, California, June 2011.

“Preparing Students for Career Success: Apple’s Creative Pro Solutions for Education,” Apple, Gaylord College of Journalism and Mass Communication, University of Oklahoma, Norman, Oklahoma, August 2010.

“Implementing the Mobile Learning Initiative at ACU,” HDI Higher Education Forum, Abilene, Texas, July 2010.

Audience use of Social Networking Sites and New Technologies to Form Communities and Impact Media Programming Decisions. “Grief in the Public Sphere: A comparison of mediated grief trends on Facebook” in the International division of the Interactive Media and Emerging Technologies, Broadcast Education Association Convention, Las Vegas, Nevada, April 2010.

“Going Mobile: E-rhetoric, journalism, PR, and mobile technology,” pre-session: “Throw out the book (and write your own)”, Association for Education in Journalism and Mass Communication national conference, Boston, Massachusetts, August 2009.

National Awards

Teacher of the Year 2008, the Small Programs Interest Group of the Association for Education in Journalism and Mass Communication, a peer-reviewed national contest.

Professional Service

  • Elected to the Executive Board of the Small Programs Interest Group (SPIG) of the Association for Education in Journalism and Mass Communication, 2009-11. (vice head, 2009-10, vice head and programming chair 2010-11, head 2011-12).
  • Paper reviewer for the Visual Communication Division of Association for Education in Journalism and Mass Communication, national conference research paper competition, 2011.
  • Served as a member of the editorial board of the Southwestern Mass Communication Journal, 2011.
  • Served as secretary for the Small Programs Interest Group (SPIG) of the Association for Education in Journalism and Mass Communication, 2008.
  • Served as facilitator for Great Ideas for Teachers session at Association for Education of Journalism and Mass Communication convention, 2008.
  • Served as webmaster for the Small Programs Interest Group (SPIG) of the Association for Education in Journalism and Mass Communication, 2005-2009.
  • Invited as one of 10 participants to Ball State University's Digital Media Curriculum roundtable, Muncie, Indiana. At this conference plans were started to create iDMA, 2002.
  • Undergraduate Student Research mentored Farron Salley, “Agenda Setting: How Big Media Framed Net Neutrality” McNair Scholars Program, summer 2011.
  • Laura Gasvoda, “Students’ Attitudes toward Gender in Societal and Religious Contexts,” with peer-reviewed
       grant funding from the Honors College, spring 2011.
  • Student research group from JMC 317 Electronic Media Principles, embedded group research project, 2011.
  • Kelsi Williamson, “Shifting Platforms: the effects of technology on information retention and consumption”, an Honors Capstone Project with peer-reviewed grant funding from the Honors College, fall and spring 2010.

Annual National Conventions Attended

  • Hawaii International Conference on Social Sciences
  • Christian Scholars Conference, Malibu, California, 2011.
  • Council on Undergraduate Research, Symposium on Mentorship, Collaboration & Undergraduate Research in the Social Sciences and Humanities, University of South Florida, Tampa, Florida, 2011.
  • Association for Education in Journalism and Mass Communication, San Antonio, 2005; Washington, D.C. 2007; Chicago, 2008; Boston, 2009: Denver, 2010: St. Louis, 2011.
  • VISCOMM, Portland, Oregon, 2010.
  • Broadcast Education Association, Las Vegas, 2010.
  • Western Social Science Association, Calgary, 2007 ; Denver, 2008, Albuquerque, 2009.
  • Accrediting Council for Education of Journalism and Mass Communication, Portland, Oregon, May  2007.
  • Edelman New Media Conference, New York, 2007. 
  • Society of Professional Journalists, Los Angeles, 1998, Columbia, South Carolina,  2001, Tampa, Florida, 2003.
  • National Association of Broadcasters, Las Vegas, 2003.

Professional Experience

March 1997- July 1998 – Web Project Coordinator and University Editor, ACU Office of Marketing Services

  • Coordinated, organized and implemented ACU’s World Wide Web site
  • Copy edited all university publications (more than 1,200 in 1996)

August 1995-March 1997 – Marketing Analyst, ACU Office of Marketing Services

  • Analyzed marketing data as a member of the Enrollment Management Team
  • Produced and edited newsletters for students, faculty, staff and the Board of Trustees

August 1994-August 1995 – Manager of Student Entertainment, ACU Office of Marketing Services

  • Directed and managed student productions of Freshman Follies and Sing Song
  • Coordinated student singing/recruiting groups

January 1993-August 1994 – Director of Media Relations, ACU Office of Marketing Services

  • Served as liaison between university and local and Christian media
  • Wrote and disseminated news releases and the weekly newsletter
  • Associate editor of ACU Today alumni magazine, published three times per year

July 1992-December 1992 – Marketing Staff, American Student Travel, Houston, Texas

  • Organized program to market education tours to middle school students and teachers
  • Redesigned and edited teacher/traveler handbook

Consulting/Outside Work

  • Eternal Threads, Abilene, Texas, charity organization that funds educational opportunities for girls in India, pro bono consulting and Web site updating (2006).
  • Abilene Reporter-News, local daily newspaper, reporting and writing stories for special sections (2006).
  • Culpepper Creek Farms, Abilene, Texas, organization for mentally challenged adults, pro bono consulting and Website creation (2006).
  • Christian Homes, adoption agency, pro bono manager of team to redesign and restructure the organization’s Website (2004).
  • Webmaster for Highland Church of Christ Website (2001-2004).
  • “Highlight,” the newsletter of the Highland Church of Christ, volunteer editor (1999-2000).
  • “For the Children 2000,” an Abilene initiative focused on the needs of children ages 0-6 in Abilene and the Big Country, pro bono Website creation and consultation on use of the World Wide Web for the organization, including email, server space and page updating. (Spring 2000).
  • ACU Admissions Website redesign, pro bono consultant (2000).
  • ACU Alumni Website, pro bono consultant regarding updating the site by a staff member and consideration of several alumni portal companies (2000).

Community Service

Award

  • Volunteer of the Year Award, Abilene Cultural Affairs Council, 2011.  

Roles

  • Abilene Choir Booster Club, president (2011-present)
  • LifeGuard, Highland Church of Christ Youth Group (2008-2011)
  • Board of Directors, Abilene Performing Arts Company (2008-2011)
  • Board of Directors, Vice-President (2009), KACU-FM, Abilene Public Radio, National Public Radio affiliate, (2007-2010).
  • Webmaster, Eternal Threads, Abilene, Texas, charity organization that funds educational opportunities for girls in India, pro bono consulting and Web site updating (2006).           
  • Team manager, Culpepper Creek Farms, Abilene, Texas, organization for mentally challenged adults, pro bono consulting and website creation (2005).
  • Leader, committee at Thomas Elementary School to seek donations and provide Christmas gifts for economically disadvantaged families of children enrolled at the school (2006).
  • Room Parent Chair, Thomas Elementary School (2005-2009).
  • Photographer/videographer, “Into All the World” Christian inner-city mission trip sponsored by Highland Church of Christ (2005).
  • Member, Wednesday Night Task Force at Highland Church of Christ (2007).
  • Leader, Abundant Journey class at Highland Church of Christ. (2005-2007).
  • Team manager, Christian Homes, adoption agency, pro bono redesign and restructure the organization’s Website (2004).
  • Cub Scout Den Leader, Pack 201, Abilene, Texas (2003-present).
  • Leader, Families of Faith class at Highland Church of Christ. Responsibilities included service activity organization and interaction/outreach (2003-04).
  • Webmaster, Highland Church of Christ website  (2001-2004).
  • Teacher, Highland Church of Christ, children’s Bible class (2001-02, 2005).
  •  Webmaster, “For the Children 2000,” an Abilene initiative focused on the needs of children ages  0-6 in Abilene and the Big Country, pro bono website creation and consultation on use of the World Wide Web for the organization, including email, server space and page updating (2000).
  • Room Parent, Abilene Christian Elementary School, (2000-2005).
  • Editor, “Highlight,” the newsletter of the Highland Church of Christ, editor, (1999-2000).
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