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Phone: 325-674-2045
FAX: 325-674-2139
E-mail: dave.hogan@acu.edu
Post address:
ACU Box 27892, Abilene, Texas 79699-7892
Office: Don Morris 316
David A. Hogan, APR
Instructor of Journalism and Mass Communication
Specialty: Public Relations
Director of JMC Department Internship Program
Education
Master of Arts, in journalism, The Ohio State University, Columbus, Ohio, August 1978. Selected for the Kiplinger Public Affairs Reporting Fellowship Program and served as a graduate teaching assistant.
Bachelor of Arts, cum laude, in journalism, the University of Memphis, Memphis, Tenn., May 1975. Named as the “Outstanding Graduate in Journalism” in my graduating class. Served as editor of “The Statesman,” the department’s weekly laboratory newspaper.
Associate of Arts, Freed-Hardeman University, Henderson, Tenn., May 1973. Served as editor of “The Bell Tower,” the student newspaper, and worked part-time in the university’s media relations office.
Winthrop University, Rock Hill, S.C., business administration courses, 1996-1997.
Tennessee State University, Nashville, Tenn., business administration and accounting courses, 1993-1995.
Teaching and Professional Experience
Instructor, Journalism and Mass Communication Department, Abilene Christian University, January 2002 – present.
Teach primarily public relations courses but have also taught advertising and journalism courses. Served as faculty advisor to the PRSSA chapter, 2002-2005 and 2007-present. Courses taught (or taught in past) include Principles of Public Relations, Principles of Integrated Marketing Communications, Public Relations Writing, Media Tactics, Writing for Electronic Delivery, Integrated Marketing Communications Campaigns, Internship Seminar, News Reporting, Basic News Writing and Media Messages. Also serve as director of the department’s student internship program.
Director of Investor Relations and Corporate Communications, First Financial Bankshares, Abilene, Texas, January 2004-present.
Manage external communications with the news media, shareholders and investment analysts for First Financial Bankshares, a regional bank holding company traded on Nasdaq under the ticker symbol FFIN. Responsibilities include writing news releases, maintaining content on the corporate Web site, producing the annual report to shareholders, managing media relations, managing corporate disclosure of material information, interacting with institutional investors and analysts, and arranging for road trips, conferences and other investor marketing events, and monitoring competitive intelligence within the banking and financial services industry.
Free-lance writer and copy desk assistant, The Abilene Reporter-News, Abilene, Texas, 2003-present. Write a monthly column on public relations tips for small businesses and work periodically as a substitute copy editor.
Director of Investor Relations, Sensormatic Electronics Corporation, Boca Raton, Fla., January – December 2001. Managed relationships between the company and its shareholders and analysts. This included writing news releases, overseeing the annual report, participating in conference calls and visits with investors, and responding to inquiries from investors. Sensormatic was acquired by Tyco Inc. in September 2001.
Investor Relations Manager, Delhaize America Corporation, Salisbury, N.C., December 1997-December 2000. Delhaize America is a major supermarket retailer that owns the Food Lion, Hannaford Bros. and Sweetbay grocery store brands. The Brussels-based Delhaize Group acquired Delhaize America in late 2000 and its stock ceased trading on the U.S. markets. Duties in this position similar to those at Sensormatic Electronics.
Senior Account Executive, Price/McNabb, Inc., Charlotte, N.C., 1995-1997. Served on the investor relations/corporate communications team for this integrated marketing communications agency, which is now the Charlotte office of Eric Mower & Associates. Public relations clients included Lance, Inc., Shiloh Industries, Summit Properties, Duke Energy and Digital Recorders.
Account Executive, Dye, Van Mol & Lawrence, Nashville, Tenn., 1991-1995. Served on the investor relations/corporate communications team for this public relations agency, which at the time was the second-largest independent PR agency in the Southeast. Clients included Quorum Health Group, A+ Communications, Shoney’s Restaurants, GENESCO Corp. and the Willis Group.
Certified Financial Planner, MONY Securities Corporation/Mutual of New York, Memphis, Tenn., 1990-1991.
Certified Financial Planner and Stockbroker, A.G. Edwards & Sons, Inc., Merritt Island, Fla., and Memphis, Tenn., 1981-1990.
Business Editor and Staff Writer, Florida Today newspaper, Cocoa Beach/Melbourne, Fla., 1978 – 1981.
Staff Writer, The Memphis Press-Scimitar newspaper, Memphis, Tenn., 1975-1977.
Professional Memberships
Accredited (APR) member, Public Relations Society of America (member of the Fort Worth, Texas, chapter).
Co-founder, past president, treasurer and board member, Abilene Public Relations Organization.
Member, Texas Public Relations Association. Serve on TPRA’s strategic planning committee.
Member, National Investor Relations Institute and member of the Dallas/Fort Worth and Virtual NIRI chapters. Co-founder and former officer of the Charlotte, N.C., chapter and former member of the South Florida chapter.
Former treasurer and board member, Abilene Advertising Club (AAF affiliate).
Kappa Tau Alpha, national honor society for journalism and mass communication.
Member, Financial Planning Association (Dallas/Fort Worth chapter).
Publications and Multi-Media Presentations
“Improve Publicity With Better News Releases,” Abilene Reporter-News, June 1, 2009.
“Businesses Discover PR, Branding Value of Twitter,” Abilene Reporter-News, April 20, 2009.
“Blogs Help Businesses Build Their Brand and Reach Key Audiences,” Abilene Reporter-News, March 23, 2009.
“2008 Annual Report to Shareholders,” First Financial Bankshares, Inc., March 2009.
“Etiquette More Important Than Ever In Tough Economic Times,” Abilene Reporter-News, March 3, 2009.
“PR Resolutions for the New Year,” Abilene Reporter-News, December 26, 2008.
“Communicate More to Build Community and Create Fans,” Abilene Reporter-News, November 19, 2008.
“Be Creative When Communicating With Employees,” Abilene Reporter-News, October 23, 2008.
“Newsletters Still Valuable Communication Tool,” Abilene Reporter-News, August 27, 2008.
“Technology Expands Ways to Promote Business,” Abilene Reporter-News, July 29, 2008.
“Green PR Good for Business,” Abilene Reporter-News, May 4, 2008.
“Make E-mail a Powerful Tool,” Abilene Reporter-News, March 26, 2008.
“2007 Annual Report to Shareholders,” First Financial Bankshares, Inc., March 2008.
“Promotion Helps You Succeed,” Abilene Reporter-News, March 3, 2008.
“Five Tips To Get Media Coverage,” Abilene Reporter-News, January 24, 2008.
“How to Get Noticed in the Media,” Abilene Reporter-News, December 27, 2008.
Speaker/panelist on the topic of “Competitive Intelligence” on a webcast sponsored by the Banking Industry Roundtable of the National Investor Relations Institute, Dec. 11, 2007.
“Ideas for Promoting Your Small Business,” Abilene Reporter-News, Nov. 27, 2007.
“2006 Annual Report to Shareholders,” First Financial Bankshares, Inc., March 2007.
“2005 Annual Report to Shareholders,” First Financial Bankshares, Inc., March 2006.
“An oasis for retirees: Abilene Has Become an Appealing Destination For Those Who Have Reached Their Golden Years,” Abilene Reporter-News, March 2006.
“Abilene City Council Needs to Listen to P&Z, Own Staff,” guest column, Abilene Reporter-News, Sept. 25, 2005.
“Jack Walker’s 30th Anniversary with Southern Hills,” The Messenger, Southern Hills Church of Christ, Fall 2005.
“2004 Annual Report to Shareholders,” First Financial Bankshares, Inc., March 2005.
“Our New Connecting Minister,” The Messenger, Southern Hills Church of Christ, Winter 2005.
“Meet Our New Pulpit Minister,” The Messenger, Southern Hills Church of Christ, Spring 2004.
“1998 Annual Report to Shareholders,” Lance, Inc., April 1999.
“1998 Annual Report to Shareholders,” Shiloh Industries, Inc., April 1999.
“1997 Annual Report to Shareholders,” Lance, Inc., April 1998.
“1996 Annual Report to Shareholders,” Summit Properties, April 1997.
“1995 Annual Report to Shareholders,” Quorum Health Group, April 1996.
“1995 Annual Report to Shareholders,” Shiloh Industries, Inc., April 1996.
“1994 Annual Report to Shareholders,” A+ Communications, Inc., April 1995.
“Peacetime Pursuits: Created as the ‘Secret City’ of World War II, Oak Ridge is now in the business of assisting American industry,” 1995 Tennessee Economic Development Guide, Journal Communications, Inc.
“Travel Tennessee: The official 1995 vacation guide,” Journal Communications, Inc.
“Tennessee Digest: A collection of information about people, places and products,” 1994 Tennessee Economic Development Guide, Journal Communications, Inc.
“Water Recreation,” Travel Tennessee: The official 1994 vacation guide, Journal Communications, Inc.
“The Tennessee Advantage: Location, Location, Location,” 1993 Tennessee Economic Development Guide, Journal Communications, Inc.
“Travel Tennessee: The official 1993 vacation guide,” Journal Communications, Inc.
Presentations at Professional Conferences
“Public Relations Opportunities,” presentation to the annual marketing committee strategy meeting, First Financial Bankshares, Inc., Abilene, Texas, October 10, 2008.
“Applying Public Relations Principles to Faith Communities,” workshop presentation, Religion Communications Council, 2006 National Conference, Grapevine, Texas, March 31, 2006.
“Tools to Manage the Changing Landscape in Investor Relations,” presentation at the Southwest District Conference of the Public Relations Society of America, Dallas, March 24, 2004.
Academic Service
Member, Admissions Committee, Abilene Christian University, 2005 – 2007.
Member, Student Selection Committee for CCCU Programs, Abilene Christian University, 2004 – present.
Gutenberg Dinner faculty coordinator, 2002 – 2008, Journalism and Mass Communication Department, Abilene Christian University.
Senior Sanctuary program faculty coordinator, 2002-2004, Journalism and Mass Communication Department, Abilene Christian University.
Faculty advisor, student chapter of the Public Relations Student Society of America, Abilene Christian University, 2002-2005 and 2007-present.
McNair Scholarship Program, mentor, Abilene Christian University, Spring 2006.
Conferences Attended
“Web Marketing Tailored To Your Business Needs,” sponsored by the Texas Tech University Small Business Development Center and the Abilene (Texas) Chamber of Commerce, Abilene, Texas, April 23, 2009.
“Best of the Southwest Communicators Conference,” sponsored by the Texas Public Relations Association and the Public Relations Society of America, Southwest District, Frisco, Texas, February 27-March 1, 2009.
“PR Bootcamp 2.0, A Hands-On Guide to Surviving the Onslaught of Social Media,” sponsored by the Texas Public Relations Association, Round Rock, Texas, November 7, 2008.
National Investor Relations Institute Annual Conference, San Diego, June 2008
Public relations and technology workshop, sponsored by the Fort Worth Chapter of the Public Relations Society of America, February 2008.
National Investor Relations Institute Annual Conference, Orlando, Fla., June 2007.
Texas Public Relations Association 2007 Annual Conference, Houston, Texas, April 2007.
National Investor Relations Institute Annual Conference, San Diego, Calif., June 2006
American Advertising Federation Tenth District Annual Conference, Corpus Christi, Texas, April 2006.
Southwest District Conference of the Public Relations Society of America, Fort Worth, Texas, March 2006.
National Investor Relations Institute SEC Regulatory Workshop, Dallas, Texas, December 2005.
Association of Education in Journalism and Mass Communication National Convention, San Antonio, Texas, August 2005.
National Investor Relations Institute Annual Conference, Hollywood, Fla., June 2005.
Texas Public Relations Association 2005 Annual Conference, Dallas, Texas, March 2005.
Texas Public Relations Association Professional Development Seminar, Austin, Texas, October 2004.
National Investor Relations Institute Annual Conference, Phoenix, Ariz., June 2004.
National Investor Relations Institute Annual Conference, Kissimmee, Fla., June 2003.
Association of Education in Journalism and Mass Communication National Convention, Miami Beach, Fla., August 2002.
National Investor Relations Institute Annual Conference, Palm Springs, Calif., June 2002.
National Investor Relations Institute Annual Conference, Fort Lauderdale, Fla., June 2001.
National Investor Relations Institute Annual Conference, Orlando, Fla., June 1999.
National Investor Relations Institute Annual Conference, Palm Springs, Calif., June 1998.
National Investor Relations Institute Annual Conference, Naples, Fla., June 1997.
National Investor Relations Institute Introduction to Investor Relations Seminar, Santa Monica, Calif., January 1995.
Service to the Community
Member of the marketing committee of the Abilene Convention & Visitors Bureau, 2008-present.
Chair of the Communications Ministry at Southern Hills Church of Christ, Abilene, Texas, 2003-2007. Implemented new Web site, secured media coverage, introduced award-winning magazine-format newsletter, launched e-mail alert system and promoted a new branding and “corporate identity” package.
Member of the Campus Ministry at Southern Hills Church of Christ, Abilene, Texas, 2002-2006.
Member of the "Faith and Finance" ministry at Southern Hills Church of Christ, Abilene, Texas, 2006-2007.
Board member of the Cocoa Beach (Fla.) Area Chamber of Commerce, 1986-1987. Chaired the Chamber’s accreditation and small-business committees.
President, Keep Brevard Beautiful, an affiliate of Keep America Beautiful in Cocoa Beach, Fla., 1985-1986.
Chairperson of the polio fund-raising drive for the Merritt Island, Fla., Rotary Club, 1986.
Deacon, class teacher and assistant treasurer, Rockledge Church of Christ, Rockledge, Fla., 1981-1988.
Classes Taught
JMC 347, Principles of Public Relations
JMC 389, Public Relations Writing
JMC 495, JMC Internships
JMC 239, Writing for Electronic Delivery
JMC 341, Copy Editing
JMC 492, Ad/PR Campaigns
